Ecommerce / Digital Marketing Manager

3 weeks ago

Verna, India Coffeeza Full time

Position: E-Commerce Manager/Digital Marketing Manager

Exp: Min 5 and above

Qualification: Any Graduate

 

 

The role of an E-Commerce Manager is crucial in driving the company's online sales growth, ensuring a positive customer experience, and staying ahead in the competitive e-commerce landscape. In order to fulfill the requirement, we are looking for a passionate candidate with 5-8 years of E-commerce experience with a strong analytical skill.  He/ She must be based out of or willing to relocate to Goa.  Candidate will be responsible for managing the marketplace e-commerce portfolio.

 

Key responsibilities will include: 

 

Amazon Advertising & Promotions

  

•       Strategising and brainstorming brand objectives and targets with CFO and CEO and reporting directly to CEO. 

 

•       A pro-marketer on Amazon campaigns and has a proven track record of optimising & scaling Amazon Ads campaigns with higher budgets and numerous campaigns. 

 

•       Creative content planning and briefing to the content team and get the required content for marketing. 

 

•       Constant coordination and meetings in house/ online with amazon account managers for planning and submitting various deals/discounts, weekly/monthly and quarterly promos.

 

•       A thorough understanding and hands on experience fixing listings errors like Price, variants, Image attributes, infringement notices etc. 

 

•       Use of PI Analytics and Brand Metrics for Retention and optimizing the campaigns and its performance overhaul. 

 

•       Profitability, ROI, ACOS% and scaling are the core strengths of the brand this goes without saying the core objectives to achieve. 

 

 

Other channel Responsibilities

 

•       Plan and execution of campaigns on google ads and has working experience on optimisation like shopping ads, search ads and Performance max campaigns.

 

•       Plan and execution of campaigns on Facebook business manager and scale the traffic on website and monitor conversion metrics. 

 

•       Actively monitor the self-serving ads on Blinkit marketplace and scale the campaigns overhaul.

 

•       Actively monitor and keyword ranking positions and content optimisation for overhaul SEO health. 

 

•       PPC (Pay Per Click)

 

•       SMM (Social Media Marketing)

 

 

Added Advantages

 

•       If a candidate worked or has an experience in handling shopify website would be added an advantage

 

•       If a candidate worked in his/her experience in a D2C coffee brand it would be a huge added benefit. 

 

•       If the candidate worked on any .com or .ae amazon marketplaces would be an added advantage. 

 

•       Google AdWords certification

 

 

Other Business Responsibilities 

 

Product & Pricing  

• Listing of new SKUs on Marketplace and in-house D2C portals 

• Assist in Pricing decision based on cost and margin assessment

 

Customer Service  

• Monitoring customer feedback and resolving customer issues 

• Monitoring product ranking and take initiatives to improve the same 

• Email campaign for customer retention based on cohort analysis 

 

Inventory management  

• Ensuring adequate inventory planning to avoid out of stock across Amazon warehouses

• Liquidation of slow non-moving inventory on all the channels

 

 

Monitoring  

• Weekly & Monthly performance reporting 

  • • Monitor Sales, Margin, ACOS, Product Ranking, Marketplace performance 


Interested may apply at Email :

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