Influencer Marketing Executive

1 week ago


Goregaon, India PAC Cosmetics Full time
Company DescriptionCirca 2006, PAC Cosmetics began its journey in beauty and makeup, emerging as a trailblazer committed to innovation and quality. The diverse range includes premium cosmetics, skincare, and beauty tools, blending science with artistry to empower self-expression. PAC inspires individuals to embrace their true selves fearlessly, redefining beauty standards with excellence as a commitment. Driven by the belief that makeup is a language spoken by all, we at PAC inspire, embolden, and motivate individuals to fearlessly embrace their true selves. We're not just selling the best cosmetic products;

we're igniting a spark of confidence and self-expression in everyone who encounters our brand.Role DescriptionThis is a full-time on-site role for an Influencer Marketing Executive at PAC Cosmetics located in Goregaon. The role involves developing and implementing influencer marketing strategies, conducting market research, collaborating with influencers, creating engaging communication campaigns, and driving sales through marketing initiatives.As an Influencer Marketing Specialist, you will be responsible for developing and executing influencer marketing strategies to enhance brand awareness, engagement, and sales. You will collaborate closely with the marketing, social media, and product teams to identify, engage, and manage relationships with influencers aligned with our brand values and objectives.Roles & Responsibilities: Develop and execute influencer marketing strategies and creative campaigns.Identify and build relationships with prominent influencers and thought leaders.Attend relevant events for networking and business purposes.Develop content ideas and write and curate content.Research relevant industry experts, competitors, target audience and users.Brainstorm new, creative approaches to influencer campaigns.Keep abreast of emerging trends, technologies and influencers.Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.Qualification: Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience 3 years+ in influencer marketing, preferably within the beauty or fashion industry.Strong understanding of social media platforms, influencer landscape, and emerging trends.Excellent communication, negotiation, and interpersonal skills.Analytical mindset with the ability to interpret data and derive actionable insights.Creative thinker with a passion for storytelling and brand building.Detail-oriented with the ability to manage multiple projects simultaneously.Familiarity with influencer marketing tools and platforms (e.G., Influencer Marketing Platforms, social media Analytics Tools) is a plus.Knowledge of legal and compliance considerations in influencer marketing is desirable.

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