Senior Associate

3 weeks ago


Delhi, Delhi, India JioSaavn Full time
Senior Associate – Customer Lifecycle Management & Growth Marketing

We are seeking a Senior Associate to play a key role in driving user growth, engagement, and platform awareness for JioSaavn. The ideal candidate will possess strong data-driven decision-making skills, a creative mindset for engagement campaigns, and a collaborative approach to working with cross-functional teams.

Key Responsibilities:
  • Drive user growth, platform awareness, and engagement across channels through targeted strategies and campaigns.
  • Manage lifecycle campaigns to improve retention, reactivate users, and enhance key metrics (DAU, WAU, MAU).
  • Design and execute on-platform and off-platform initiatives to boost awareness and subscriptions.
  • Plan and implement personalized communication strategies across SMS, WhatsApp, email, and other touchpoints.
  • Build and optimize an experimentation framework with A/B tests to improve the user lifecycle funnel.
  • Monitor and report campaign performance at a cohort level, ensuring alignment with ROI and KPIs.
Requirements:
  • Any graduate degree/MBA/PGDM with 1–3 years in Growth Marketing, CLM, or 360-degree campaigns.
  • Experience in OTT, Entertainment, Media, or Telecoms is preferred.
  • Proficient in data analysis, cohort analysis, A/B testing, and MarTech tools like Google Analytics, Appsflyer, MoEngage, CleverTap, and WebEngage.
  • Strong communication skills and experience managing multi-channel communication across SMS, WhatsApp, and emails.

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