Content Writer

Senior Content Strategist (SEO Team)Location: Pithampur, IndoreDepartment: Marketing – SEO & Organic GrowthReporting To: Head of SEO / Marketing DirectorType: Full-Time (On-Site)Seniority: Senior / LeadRole OverviewWe are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative—Target 40–40K, aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter.This role requires a data-driven strategist with deep expertise in SEO content, the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams.You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally.Key Responsibilities1. Content Strategy & Planning- Build and own the entire content roadmap aligned with SEO goals (40–40K plan).- Conduct in-depth SEO keyword research, topic cluster creation, and competitor analysis.- Define content clusters around:- Solid wood / teakwood furniture- Luxury / designer furniture- Customisation- Furniture for architects, HNIs, real estate, hospitality, offices2. Content Production & Quality Management- Guide and manage internal writers + external agencies.- Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages.- Ensure all content is:- Optimised for keywords- High E-E-A-T (expertise, authority, trust)- Factually accurate- Strongly differentiating Alankaram3. On-Page SEO Excellence- Implement best practices:- Internal linking architecture- Schema markup planning- Canonical optimisation- Header structure- Image SEO- Page-level SEO scoring- Work with the SEO Manager for technical issue resolutions.4. Authority Building & Link Acquisition Support- Work closely with the Off-Page Manager to plan:- Linkable assets- PR-driven articles- Guest posts- Furniture trend reports- Research-based content pieces- Ensure every major content piece contributes to improving Domain Rating.5. Tracking, Reporting & Optimization- Measure performance on:- Keyword rankings- Topic cluster growth- Organic traffic by page type- Conversion from SEO- Velocity of content production- Present weekly & monthly performance reports for Project 40–40K.6. Cross-Team Collaboration- Collaborate with:- SEO Manager- Graphic team- Website development- PR team- Product & showroom teams- Gather insights for product education content and trend-based articles.RequirementsMust-Have Skills- 5–10 years of experience in SEO content strategy (e-commerce preferred)- Deep knowledge of:- Keyword clustering- Topical authority- E-E-A-T best practices- On-page SEO- Hub-and-spoke content architecture- Experience scaling content for high DR growth and high organic traffic outcomes.- Excellent writing, editing, and research skills.Good to Have- Experience with luxury/lifestyle/home/interiors/furniture industry- Understanding of website UX & CRO- Experience managing writers and freelancers- Ability to work in Pithampur on-site with a focused teamWhat This Role Offers- Opportunity to lead one of India’s most ambitious SEO transformations in the furniture industry- Full ownership of content strategy for a national luxury brand- Fast-growth opportunity with leadership track- Working directly with marketing leadershipKPIs for First 12 MonthsYour performance will be measured on:- Content Velocity: 40–60 high-quality pieces/month- Keyword Rankings: 200+ keywords ranking in top 10- Topical Authority: 10+ topic clusters built- Traffic Growth: Achieving 40,000 organic visitors/month- DR Improvement: Reaching DR 40 through authority-building content- Conversion Impact: SEO contributing 25–35% to qualified leads