Digital Marketing Associate
3 weeks ago
DESCRIPTION:
The Primary responsibility of the role is to perform marketing operations to improve visibility of the content.
Candidate should have knowledge on the Digital Marketing platforms and the performance tracking mechanisms.
The role will require the candidate to quickly understand the marketing tools and operation workflow tools.
Candidate needs to continuously adapt and learn new features of the program and improve on their acumen to quickly edit and fix up contents. Candidate has to follow editing SOP to spot/catch errors in the content.
Candidate needs to perform content quality check to qualify user experience for content viewing (flow and format quality). Candidate will need to use software tools for quality audit, content editing and data capture.
The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals.
Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process.
The associate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
The role is an individual contributor role.
The role requires a graduate degree with exposure to MS office and comfort with numbers.
In addition the associate should have attention to detail, good communication skills, and a professional demeanor.
BASIC QUALIFICATIONS:
Completed under graduation (UG) in any stream.
Analytical knowledge to solve basic mathematical and logical problems.
Knowledge of Excel (Basic excel knowledge and logics)
Ability to communicate effectively (Read, Write, Speak )
PREFERRED QUALIFICATIONS:
Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes
Self starter, good team player
Strong attention to detail in editing content and deep dive and identify root causes of issues
Good at problem solving, data analysis and troubleshooting issues related to content editing
Good interpersonal skills to manage ongoing relationships with software team and inter operations teams
Working knowledge of XML standards would be an added advantage
Knowledge of or experience in Publishing industry is a big plus
Should be able to write SQL queries.
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