Social Media Marketing Specialist

3 weeks ago


Vadodara, India ZeusInfinity Services Full time

Location: Vadodara (Work from Office)Experience: 2–5 YearsCompany: ZeusInfinity ServicesJoining time: Immediate joinerAbout the Role:We’re looking for a strategic and creative Senior Social Media Marketing Specialist who can lead campaigns end-to-end across multiple platforms, drive measurable results through performance marketing, and play a pivotal role in brand growth.The ideal candidate will be responsible for both organic and paid social media marketing, content planning, creative campaign execution, and performance optimization — while managing multiple client accounts.Key Responsibilities:- Strategize, plan & execute integrated social media marketing campaigns for multiple clients.- Develop comprehensive content calendars, ensuring alignment with business goals and campaign strategies.- Manage end-to-end Meta Ads campaigns (Facebook & Instagram) to achieve strong performance results (leads, traffic, engagement, conversions).- Plan and execute LinkedIn Ads campaigns — both lead generation and brand awareness.- Create and manage organic social media campaigns, engagement activities, and community growth strategies.- Collaborate with creative teams to ideate and deliver compelling content across formats (static, video, stories, reels, carousels, etc.).- Monitor and analyze performance metrics, optimize campaigns, and prepare insightful reports with actionable recommendations.- Stay ahead of platform trends, algorithm changes, and leverage new features effectively.- Lead social media strategy discussions with clients, providing creative and data-driven solutions.- Ensure high-quality execution across all accounts, adhering to deadlines and objectives.- Coordinate with internal teams (design, content, SEO, etc.) to ensure campaign alignment and maximum impact.-Requirements:- 2–5 years of proven experience in social media marketing, with a strong focus on Meta Ads & LinkedIn Ads.- Deep understanding of content strategy, audience targeting, funnel creation, and campaign optimization.- Strong creative sense with the ability to conceptualize campaigns that stand out.- Proficiency in performance marketing tools, Ads Manager, and analytics dashboards.- Excellent English communication skills — both written and verbal.- Strong project ownership skills — able to manage multiple clients simultaneously.- Ability to drive campaigns independently and deliver consistent results.- Strategic thinker who is equally hands-on with execution.



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