SEO/SMO Executive

3 weeks ago

Mohali, India DEEP AYURVEDA PTY LTD Full time

Job Title: SEO/SMO Executive

Key Responsibilities:

SEO (Search Engine Optimization)

  • Conduct keyword research and implement data-driven SEO strategies.
  • Optimize website content, meta tags, headings, and images.
  • Handle technical SEO issues (site speed, mobile optimization, crawlability, indexing).
  • Build and manage backlinks to improve authority.
  • Collaborate with content teams for SEO-friendly blogs, landing pages, and product pages.
  • Track performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  • Run competitor analysis and implement growth strategies.
  • Manage local SEO (listings, reviews, geo-targeted keywords).

Social Media Management (SMM/SMO)

  • Plan and execute content strategy for platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter).
  • Create and schedule posts, reels, videos, and campaigns (festivals, promotions, awareness drives).
  • Manage online community — respond to DMs/comments, build engagement.
  • Monitor trends, hashtags, audio, and apply them creatively.
  • Coordinate with digital marketing, SEO, and product teams for aligned campaigns.
  • Track KPIs (engagement, impressions, reach, CTR) and prepare reports.

Qualifications & Skills

  • Bachelor's in Marketing, Mass Communication, Digital Marketing, or related field (preferred).
  • 1–3 years of experience in SEO, Social Media, or Digital Marketing.
  • Strong knowledge of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
  • Familiarity with website management (WordPress, Shopify) and performance tools (PageSpeed Insights, GTmetrix).
  • Skilled in Canva, Meta Business Suite, Hootsuite, Buffer, Instagram Insights.
  • Ability to create reels, edit basic graphics, and maintain consistent branding.
  • Strong communication, creativity, and data-driven decision-making skills.

Contact: ,

Job Types: Full-time, Permanent

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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