Media Buyer

2 weeks ago


Noida, India Promotion Bazaar Pvt. Ltd. | A Performance Marketing Company Full time
Job Description

We are seeking to build a team of Media Buyers with expertise in Facebook, Google Ads platforms, and DSP platforms such as PropellerAds, Taboola, Eskimi, Outbrain, MGID & Taboola

for the following types of campaigns:

- CPL, CPI, CPR, CPA, CPD, CPT- Search Arbitrage- Content Arbitrage

As a Media Buyer, you will be responsible for strategizing, executing, and optimizing media campaigns to drive quality leads and achieve targeted outcomes.

- Develop, implement, and optimize media buying strategies with a primary focus on Pay-per-install & Lead Generation campaigns- Collaborate closely with clients and internal teams to understand campaign objectives, target audiences, and key performance indicators (KPIs).- Practical experience on advertising platforms, analytics tools & ad-tracking systems like - Google Ads,Facebook/Meta Ads Bing Ads,PropellerAds, Taboola, Eskimi MCC,

Voluum, Redtrack, trckier , hasoffers- Negotiate with media partners to secure the best placements for client campaigns.- Efficiently manage advertising budgets to ensure a strong return on investment (ROI).- Continuously monitor campaign performance, making data-driven adjustments to enhance results and meet client goals.- Keep abreast of industry trends, algorithm updates, and competitor activities to adapt strategies accordingly.- Deliver regular reports and insights to clients, showcasing the value and impact of our campaigns.

Requirements

- Bachelor's degree in Marketing, Advertising, or a related field (preferred).- Proven hands-on experience in PropellerAds, Taboola, Eskimi, Outbrain, MGID & Taboola- Certified in Google Ads, Facebook/Meta Ads with affiliate marketing experience..- Inclination towards international content, performance buying & direct response marketing campaigns.

1. Minimum 4.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA

-

Benefits

- Flexible working hours- Variable/Incentive Component in addition to Fixed Package 5 - Days working culture- Tenure Recognition and Awards- Leave Benefits as per Milestones- Performance Linked Growth Opportunities- Out-of-Term Appraisals
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