Digital Marketing Specialist

2 weeks ago

surat, India Janasya Full time
Marketing Specialist for managing ads on Marketplaces like Amazon, Myntra, Flipkart, etc.
Roles & Responsibilities:
Responsible for conceptualization and execution of different promotion for E-commerce website and other channel platform like Myntra / Amazon / Flipkart etc.
To propose marketing budgets on the basis of overall GMV.
Driving the sales performance of the e-commerce platform, map competition on product offerings/features, advertising and marketing initiatives and publish the actionable insights regularly.
Have deep insight of PLA / PCA / DSP / PPC ads planning on all marketplaces.
Should maintain and healthy ROAS to achieve better PNL.
To suggest key strategies to increase revenues, push slow-moving products, conduct product launches etc
Having experience in the analysis of amazon business reports, search term reports, etc.
Conduct keyword research and analysis for strategic product listing optimization
To manage Amazon/ Myntra Ad campaigns, ad groups, ads, keywords, bids, and budgets on a regular basis
Should have understanding of the complete conversion funnel, to drive business and to push diff products.
Managing and executing promotional campaigns month on month and submit the weekly report with all analysis.
Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.
Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.
Ensure adherence of brand guidelines across all touch points.
Your ideal profile:
Must have 3 - 5 years of experience in marketing.
Must have strong knowledge of marketing / advertising on marketplaces like Amazon, Flipkart, Myntra, etc.
Solid experience with data (google analytics, shopify analytics).
Direct experience with paid digital media (google AdWords, Meta ads, etc.).
Interest in brand building and consumer focused thinking.

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