Marketer Researcher

1 week ago


uttar pradesh, India Machadalo Full time
Machadalo is a Whatsapp-based tech platform company, founded by the alumni of IIT Bombay and IIM Mumbai. A funded company, Machadalo is rapidly expanding in the innovative technology space and delivering integrated sales and marketing services to businesses. We have a presence in over 50 major cities in India.
Our Business Model:
AI/ML Chatbot driven technology for Push/Pull based Lead Generation in B2B & B2C sectors. Data science-backed consumer insights.
End-to-end campaign management platform for optimizing leads to conversion.
Responsibilities / Job Role: Market Research and Lead Generation Executive
Collect and analyze quantitative and qualitative data using various research methodologies, and conducting surveys
Conducting on-call surveys with decision-makers of different entities.
Preparing and analyzing reports from our platform CRM dashboard
Conduct market research to identify new business opportunities and target markets
Qualify leads by assessing their needs, budget, authority, and timeline
Collaborate with the sales and marketing teams to support lead-generation campaigns and strategies
Create and curate engaging content for inbound lead generation, to post on our social media pages on Facebook, Instagram, LinkedIn, etc, and our website
Report on lead generation activities and results
Contribute to ongoing market intelligence efforts by maintaining databases, updating competitive analyses, and identifying emerging trends
Qualifications/ Requirements:
B.COM, BSC, Engineering, BBA, BA graduates
Excellent written and verbal communication skills, with the ability to effectively present findings
Proficiency in Microsoft Excel, PowerPoint, and other MS Office tools.
Detail-oriented with a proactive and self-motivated attitude.
Highly motivated individuals with a Go-Getter attitude are a MUST
Benefits
Hands-on experience in market research and lead generation within a dynamic and innovative company.
Mentorship and guidance from experienced professionals in the industry.
Opportunity to network with industry experts and build valuable connections.
Flexible work hours and a supportive work environment.
Potential for future career opportunities within the company
Payment Structure: Rs.20,000/month - Rs.30,000/month (based on experience and interview performance)
Duration:  Full time
Timings: 10:00 am to 7:00 pm
All Saturdays will be working
Location:  Noida

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