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3 months ago

Chandigarh, India Bio-Age Equipment & Services Full time

Position:  Product Marketing Executive 

Salary:  3 - 4 Lacs P.A. 

Experience:  0 - 2 years 

Employment Type:  Full-time 

Location:  Mohali, Chandigarh 

Job Summary 


We are a leading biotech manufacturing company, specializing in the production of high-quality biotech equipment. We are looking for a Product Marketing Executive who will be responsible for enhancing our brand's market presence and supporting our product marketing initiatives. This role will play a key part in developing product-specific marketing collateral, driving brand visibility, and ensuring the effective communication of our products’ unique value propositions. 


Key Responsibilities 

  • Graphic Design & Content Creation: Develop high-quality graphics, brochures, and digital content for social media, websites, and other marketing channels to support product marketing initiatives. 
  • Product Messaging & Positioning: Craft clear and compelling messaging that highlights the unique value propositions of the company’s products, ensuring consistency across all marketing materials. 
  • Product Launch Support: Assist in planning and executing product launch strategies, including the creation of promotional materials and coordination with other departments to ensure successful market entry. 
  • Customer Feedback Integration: Gather and analyze customer feedback to inform product development and refine marketing strategies. 
  • Brand Consistency: Maintain a consistent look and feel across all marketing materials, adhering to brand guidelines and ensuring high standards of visual communication. 


Qualifications & Requirements 

  • Education: Bachelor’s degree in Marketing, Graphic Design, or a related field. 
  • Experience: 0 - 2 years of experience in graphic design and/or product marketing. 
  • Skills:  
  • Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). 
  • Strong understanding of product marketing principles. 
  • Excellent visual communication and design skills. 
  • Basic understanding of SEO and content creation for web and social media. 
  • Other Requirements: Ability to work both collaboratively and independently, strong attention to detail, and a proactive approach to problem-solving. 


Perks & Benefits 

  • Provident Fund & ESIC 
  • Health Insurance 
  • Mobile and/or Laptop 
  • Travel Allowance / Daily Allowance 
  • Annual Bonus 
  • Dearness Allowance 
  • Retention Bonus