Head – Digital Marketing

Role Overview
The Head of Digital Marketing will lead the league’s digital strategy, driving fan acquisition, engagement, and retention across online platforms. This role will design data-driven campaigns, build a vibrant digital community, and leverage emerging technologies to establish the league as a premier sports entertainment brand.
Key Responsibilities
Digital Strategy & Planning
- Develop and execute an end-to-end digital roadmap aligned with the league’s brand and business goals.
- Identify trends, platforms, and technologies to enhance the league’s online presence.
- Integrate digital initiatives with overall marketing, ticketing, merchandise, and sponsorship objectives.
- Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovation
- Owns and evolves the league's brand identity, voice, tone, and long-term positioning
- Leads strategy for integrated marketing campaigns that drive awareness, participation, and loyalty
- Oversees execution of content, fan engagement, events, and community outreach through the internal team and agency
- Interfaces with marketing agency on brand design, campaign execution, and content production
- Develops city-level and national marketing activations aligned to player and franchise storytelling
- Leads fan engagement and community-building programs (fan clubs, school outreach, contests, fantasy leagues, etc.)
- Designs and implements fan journeys and audience retention loops across digital, physical, and in-stadia experiences
- Tracks audience sentiment, competitor positioning, and regional culture to craft differentiated narratives
- Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovation
- Collaborates with Revenue, Ops, and Athlete Development to create immersive brand experiences
- Provides creative and strategic oversight to ensure agency alignment with brand and fan goals
Content & Social Media
- Build a robust content calendar across social platforms.
- Oversee production of multimedia content: videos, reels, stories, live streams, podcasts, and behind-the-scenes features.
- Partner with creative teams, players, influencers, and sponsors for impactful storytelling.
Fan Engagement & Community
- Design campaigns to grow and retain a passionate online basketball fan base.
- Drive fan conversations, UGC (user-generated content), polls, and live Q&A sessions.
- Implement gamification, fantasy leagues, or esports tie-ins to enhance digital experiences.
Performance Marketing & Growth
- Plan and optimize paid media campaigns (search, social, programmatic, OTT) for reach, engagement, and conversions.
- Use SEO, SEM, ASO (app store optimization), and email/SMS marketing to maximize visibility.
- Develop strategies for traffic acquisition, lead generation, and ticket/merchandise sales.
Analytics & Insights
- Set KPIs for digital initiatives (reach, engagement, CTR, ROI, etc.).
- Track and analyze data to inform content, targeting, and spend decisions.
- Conduct audience segmentation to deliver personalized experiences.
Technology & Innovation
- Evaluate and implement tools for social listening, analytics, and marketing automation.
- Explore AR/VR, Web3, and other cutting-edge solutions for immersive fan engagement.
- Oversee website and app development, ensuring seamless UX and mobile-first design.
Leadership & Collaboration
- Build, lead, and mentor a high-performing digital marketing team (social, content, analytics, paid media).
- Collaborate with brand, broadcasting, sponsorship, and operations teams to ensure integrated campaigns.
- Manage vendor/agency relationships to ensure top-quality outputs and ROI.
Key Requirements
- Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
- 8–12 years of progressive experience in digital marketing, ideally in sports, entertainment, OTT, or consumer brands.
- Expertise in social media strategy, paid media, SEO/SEM, and content marketing.
- Proficiency with analytics tools (Google Analytics, Sprinklr, Social Bakers, etc.).
- Strong understanding of sports fandom, online communities, and influencer ecosystems.
- Creative thinker with strong analytical and leadership skills.
- Ability to thrive in a start-up/fast-paced sports league environment.

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