Sr. digital marketing executive

Job Title: Sr. Digital Marketing ExecutiveJob Location: Hinjewadi, Pune (WFO)Experience: 5+ YearsShift: 11.00 AM to 8.00 PM IST , Monday to FridayQualification: BE , MCA , MBAJob Description:Futurism on behalf of his client is looking for Sr. Digital Marketing Executive having good experience with SEO, Paid Campaign, Social Media, AnalyticsSkills & Responsibilities:- Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients- Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, Linked In, Facebook and Twitter, and ABM platforms- Define content development, syndication, distribution, and link-building strategies- Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices- Analyze and translate data from web analytics into actionable plans- Advise clients on SEO best practices- Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.- Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans.- Build and optimize powerful B2 B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries- Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.- Manage digital advertising budget and spend, including bid management- Execute bid changes based on pacing and performance- Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.- Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.- Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.- Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful- Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals- Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems- Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects- Ensure alignment between paid search and organic search strategies- Advise on content types, topics, and keywords to explore to maximize clients’ search rankings- Provide training to others in the organization on issues important to SEO- Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.- Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members- Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team- Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team membersMust have Skills:- 5+ years of experience in SEO, social media, and PPC advertising with a proven track record of success.- Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting.- Experience with conversion tracking and attribution modeling.- Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads.- Strong Google Analytics knowledge- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.- Strong communication and collaboration skills.- A passion for digital marketing and a desire to stay ahead of the curve.- Experience with other advertising platforms (e.g., social media advertising) a plus.