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Social Media Marketing Specialist

2 months ago

india Appinventiv Full time

We are looking for a creative and strategic Social Media Expert to join our dynamic team. You will be responsible for planning, implementing, managing, and monitoring the company's Social Media strategy to increase brand awareness, improve marketing efforts, and enhance our social media presence globally.

Key Responsibilities:

  • Develop and execute social media strategies aligned with business goals.
  • Create, curate, and manage published content (images, video, written) across various platforms (, Instagram, Twitter, Facebook, etc.).
  • Monitor and analyze social media trends, including social media ad revenue and web visitor data, to enhance campaign effectiveness.
  • Engage with followers by responding to inquiries, comments, and feedback in a timely manner, ensuring a positive user experience.
  • Collaborate with cross-functional teams (content, design, marketing) to create cohesive brand messaging and campaigns.
  • Measure performance of social media campaigns using analytics tools, providing actionable insights and reports on KPIs such as reach, engagement, leads, and conversions.
  • Stay updated with industry trends and competitors to develop innovative campaigns.

Requirements:

  • Proven work experience as a Social Media Expert or similar role in a fast-paced digital environment.
  • Expertise in managing social media platforms like , Instagram, Facebook, Twitter, and YouTube.
  • Strong knowledge of social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
  • Experience in creating paid ad campaigns and managing budgets.
  • Excellent content creation and storytelling skills, with a creative mindset.
  • Ability to multitask and work under tight deadlines.
  • Bachelor’s degree in Marketing, Communications, or related field.