Data Analyst 2

3 weeks ago

Bengaluru, India Epsilon Full time
Job Description

The Web analytics team (under Client Analytics) partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Data Analyst 2 is responsible for conducting data analysis using Google Analytics and other tools in support of a variety of analytic solutions.Why we are looking for youYou have experience in data analysis and like working with large sets of dataYou enjoy taking ownership and accountability of work assignedYou understand the importance of your work to businessYou like taking new challenges at work and are solution orientedWhat you will enjoy in this roleAs a part of Epsilon Digital analytics team, you can be assured of your learnings via regular trainings on most recent and platforms (GA4/GTM, Adobe analytics/Adobe launch)Open and transparent environment that values innovation and efficiencyWhat you will doCreate and quality review of tags via GTM/Adobe launchWork on looker studio dashboardsProvide monthly performance reports with data driven and result oriented insightsCreate and manage tags in Google Tag ManagerCollaborate with agency partners to maintain media tags in Google Tag MangerQA (Quality Assurance) on tagging to make sure this it is implemented and firing correctlyFollow enterprise standards and best practices for Google Analytics tags and admin setupDocument and maintain tagging plansEdit and maintain Looker Studio dashboards populated with data from Google AnalyticsCollaborate with agency partners to create Google Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)Advise on UTM tagging strategyProactively communicate with supervisor regarding workload and the status of assignmentsPrepare reports (Word, Excel, PowerPoint) in support of deliverablesResponsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generationIn all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward.Review KPIs and provide strategic recommendations for ongoing campaign and site improvementsOwner of data intensive spreadsheets and PowerPoint presentationQualifications4-6 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digitalResponsible for providing analysis, data mining, optimization and recommendations for client’s online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic searchStrong analytic and technical thought process and ability to interpret findingsEffective communicator via both written and verbalStrong understanding of pulling data from the web analytics tools. Preferred Google AnalyticsAdvanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creationA basic understanding of statistical analysis and research methodologiesBachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychologyA master’s degree in business administration, statistics, or any other related field is preferred but not required

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