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Market Sales Representative-Bhubaneswar

4 weeks ago

Bhubaneswar, India Polycab Full time

Company Overview :- Polycab is India's leading electrical solutions provider, innovating for a brighter, greener, and well-designed tomorrow.

Position :- Market Sales Representative (MSR)

No. Of Vacancies :- 1

Work Locations :- Bhuwaneshwar

Qualification :- Any Graduate

Experience :- 1+ Years

Notice Period :- Max 30 Days

Role & Responsibilities :-

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

  • Identify, convert and engage new influencers as per targets
  • Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
  • Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

  • Own Influencer engagement and targets for the area and ensure 100% adherence to plan
  • Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
  • Lead site visits for contractors in the area and drive conversions and engagement
  • Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
  • Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app

Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.