[15h Left] Market Research Project Manager
3 weeks ago
Roles & Responsibilities
- In the Strategic Solutioning & Transformation Unit's Multi Tower Offering Development (MTO) function, a key role awaits an adept professional to serve as the Market Research and Sales Enablement Strategist.- This multifaceted position plays a crucial role not only in enhancing our sales enablement capabilities but also in contributing a comprehensive market research perspective to enrich the business value of our multi-tower solution offerings.
Primary duties encompass, yet are not confined to:
- Collaborate closely with the offering development squad in SST and respective service lines to comprehend our capabilities and offerings.- Conduct thorough market research using various channels to formulate a perspective on emerging trends, market needs, and competition to guide new offering development.- Develop business cases and validations for new offerings based on market trends, incorporating Outside-In and Inside-Out views.- Partner with marketing teams to translate technical features into compelling business value propositions.- Formulate and execute a holistic sales enablement strategy aligned with organizational goals.- Craft engaging and informative sales collateral, presentations, and other materials that effectively communicate the value of our services.- Ensure sales teams have access to updated and relevant content to bolster their efforts.- Design and implement training programs for sales teams to enhance their understanding of technical consulting solutions.- Conduct workshops and webinars to disseminate product knowledge, industry trends, and effective sales techniques.- Collaborate with service lines, marketing, and sales teams to gather feedback, fostering continuous improvement of sales enablement materials and programs.- Establish metrics and KPIs to gauge the effectiveness of sales enablement initiatives.- Regularly evaluate the impact of training programs on sales performance and provide data-driven recommendations for enhancement.- Support TML generation activities for NBD accounts.- Contribute to the creation of outreach campaigns to drive NBD.
Qualifications:
- Bachelor's degree in engineering, preferably with a master’s in business or marketing.- In-depth understanding of market research tools, techniques, and technical consulting solutions, with the ability to translate technical concepts into business value.- Excellent communication and presentation skills.- Collaborative work experience in a cross-functional environment, with a preference for those familiar with multiple service lines within TechM.- 8-12 years of experience in market research and sales enablement or a related role within the IT consulting industry (flexible for internal candidates).- Willingness to undertake various tasks as the unit evolves, in addition to those specified.
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