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Search Engine Optimization Team Lead

2 months ago

delhi, India Optiminastic Full time
Optiminastic Media, headquartered in Mumbai, India, is a rapidly growing tech-driven digital marketing agency specialising in Social Media Marketing, E-commerce Development, Performance Marketing, Influencer Marketing, and Metaverse. The company, founded by Akshae Golekar and Ashitosh Wadkar in 2018, embodies the fusion of optimism and fantastic work, as reflected in its name.
Optiminastic, core values include honesty, transparency, and a solution-driven approach both internally and with clients. The team is committed to shared growth, treating client companies as "our brand" once on board, fostering a sense of togetherness and ownership.
Role Overview:
The SEO Team Lead is responsible for developing, executing, and optimizing comprehensive search engine optimization (SEO) strategies for various clients. This leadership role demands strategic thinking, strong analytical skills, and the ability to effectively communicate and present ideas. The SEO Team Lead will collaborate with cross-functional teams, including content, digital marketing, and web development, to ensure seamless integration of SEO initiatives within broader marketing plans.
What were looking for:
Key Responsibilities:
SEO Strategy Development & Execution:
Develop and implement holistic SEO strategies that align with business goals across multiple clients.
Conduct keyword research, competitor analysis, and execute on-page and off-page SEO strategies.
Lead technical SEO audits, identify issues, and coordinate with the development team for site optimization.
Stay updated on search engine algorithm changes and industry trends to drive organic traffic growth.
Team Leadership & Collaboration:
Mentor and guide a team of SEO specialists, providing training and growth opportunities.
Foster collaboration with content creators, web developers, and digital marketing teams to ensure cohesive strategies.
Set and track team goals, ensuring timely delivery and performance alignment.
Analytics & Reporting:
Monitor and analyze SEO performance metrics (traffic, rankings, conversions) and report findings.
Utilize data insights to continuously improve campaign performance and achieve KPIs.
Implement A/B testing and experimentation to refine SEO strategies.
Client/Stakeholder Communication & Presentation:
Serve as the primary SEO contact for clients and internal stakeholders, addressing queries and presenting results.
Lead presentations on SEO strategy, performance, and ROI to senior management and clients.
Simplify complex SEO concepts for both technical and non-technical audiences.
Business Development & Growth:
Identify opportunities to expand SEO services within the organization or with clients.
Assist in crafting pitches and proposals for new business, integrating SEO strategies into broader marketing offerings.
Budgeting & Resource Management:
Oversee budget allocation for SEO projects and ensure optimal utilization of resources and tools.
Manage team capabilities to meet business objectives effectively.
Key Skills & Qualifications:
Educational Background:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; a master’s degree or relevant certifications in SEO or digital marketing is a plus.
Experience:
5+ years of experience in SEO, with a minimum of 2 years in a leadership role.
Proven track record of managing SEO campaigns for large brands or organizations.
Technical Skills:
Expertise in SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) and analytics platforms (e.g., Google Analytics, Google Search Console).
Strong understanding of HTML, CSS, JavaScript, and web technologies related to SEO.
Analytical & Strategic Thinking:
Ability to interpret data and drive actionable insights.
Strong problem-solving skills focused on results-oriented solutions.
Presentation & Communication Skills:
Excellent verbal and written communication skills.
Proven presentation skills, capable of delivering complex information to diverse audiences, including senior executives.
Leadership:
Proven ability to lead and motivate a team to achieve high performance.
Strong interpersonal skills to collaborate with cross-functional teams and clients.
Additional Requirements:
Familiarity with paid search, content marketing, and social media as they relate to SEO.
Certification in Google Analytics and other SEO-related programs is advantageous.
What do we offer: Competitive salary with performance-based incentives.
Opportunity to work in a fast-growing, innovative digital marketing agency.
Collaborative and growth-focused work culture.
Access to industry events and networking opportunities.
Open work environment casual work setting
Five day working
Flexible work timings