Salesforce Marketing Cloud

1 week ago


tamil nadu, India HTC Global Services Full time
Salesforce Marketing Cloud
Experience: 8+ years
Location: Chennai
Notice Period: Immediate to 30 days
Job Description:
Builds and optimizes our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
Builds multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
Works closely with the stakeholders to support the SFMC Campaign infrastructure and architecture.
Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaigns
Continuously monitors daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / webinars / program effectiveness)
Creates and maintains best practices and documentations
Experience in relational databases, data structures, creating data schema and SQL
Interested candidates please do share your updated CV with along with below mentioned details:
Total years of Exp.:
Rel. Exp. in Salesforce:
Rel. Exp. in Marketing Cloud:
Rel. Exp. in Journey's segmentation link, SMS, Email:
Notice Period:
CTC:
E.CTC:
Current Location:

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