Associate - Marketing Automation-Marketo

2 weeks ago

mumbai, India JPMorgan Chase & Co. Full time

You’re an innovative product manager, interested in developing marketing automation solutions to help marketers drive business results and make better business decisions faster. You work agile and have the marketing knowledge necessary to translate user needs into requirements that will help keep . Morgan on the leading edge of a rapidly changing digital landscape. You are passionate about digital marketing and have a working knowledge of email marketing strategy and best practices. 

This role will report to the Product Owner, Marketing Automation solutions for . Morgan Private Bank.

Responsibilities:

Support the product strategy for our marketing automation capabilities to drive client acquisition, deepening and engagement. Develop data visualization and dashboard tools that let your marketing partners make better business decisions faster. Deliver work using an Agile development methodology. Work with marketing, compliance and business teams to understand and translate the voice of the “customer/client” into user stories for technology partners. Develop and maintain product roadmaps, product documentation, procedures, and sprint release notes. Contribute to Agile ceremonies such as daily stand-ups, weekly grooming, bi-weekly sprint planning and retrospectives. Coordinate and conduct user acceptance and regression testing. Ensure support issues are resolved on a timely basis. Advocate and train Marketing and Email Production Partners on platform capabilities supporting dynamic, personalized, campaigns and nurture journeys. Maintain training resources and troubleshooting guides.

Qualifications:

Bachelor's degree with 5-10 years of business experience in a product manager or business analyst role, for a software product or digital platform. Agile / Scrum Certified (CSPO) preferred. Experience with Adobe Marketo preferred or another email marketing automation platform (SFMC, Eloqua, . Working knowledge of Email Marketing standards and best practices Knowledge of project/task management systems, JIRA and Confluence. Strong organizational skills with the ability to juggle competing priorities. A customer service mind-set and a strong drive to deliver high quality outcomes. Effective communicator with executive, marketing and technology constituencies. Demonstrable skills/experience with SQL, modern ETL principles and processes, usage of modern analytics and BI/visualization tools, trends in cloud.

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