Digital Marketing Analyst

3 weeks ago

kochi, India Trusttech Solutions LLP Full time

Company Overview


Trusttech Solutions LLP is a global provider of web development, mobile app development, digital marketing, animation, and forex marketing services. We are a team of passionate individuals who strive to deliver exceptional results to our clients. With a focus on precision, professionalism, and continuous improvement, we aim to exceed expectations and set new industry standards.


Job Overview


We are looking for a skilled and experienced Digital Marketing Analyst to join our team at Trusttech Solutions LLP. As a Digital Marketing Analyst, you will be responsible for creating, implementing, and managing digital marketing campaigns to promote our services and enhance our online presence. This role requires a strong understanding of digital marketing strategies, excellent analytical skills, and the ability to optimize campaigns to achieve measurable results.


Qualifications and Skills


  • Bachelor's degree in Marketing, Advertising, or a related field
  • 4 to 6 years of experience in digital marketing, preferably in a similar role
  • Proficient in social media platforms and advertising
  • Strong knowledge of Google Analytics, WebTrends, and other web analytics tools
  • Experience with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Familiarity with Google AdWords and email campaigns
  • Excellent analytical skills and ability to interpret data
  • Creative mindset with the ability to generate innovative ideas
  • Strong communication and collaboration skills
  • Ability to work independently and meet deadlines


Responsibilities


Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)

Launch optimized online adverts through LinkedIn, Facebook, IG etc. to increase Leads and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Requirements


Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Analytical mindset and critical thinking

Excellent communication and interpersonal skills



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