Digital Marketing

Job Description:

We have an opening in our organization for a "Digital Marketing Executive" position. Sharing details regarding position:

Job Description:

 Manage both on-page SEO and off-page SEO for the company.  Develop and map out SEO and Social Media content.  Reviewing/writing necessary content for the landing page.  Setting up and executing digital advertising campaigns on platforms of Facebook, Google Ad Words campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.  Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.  Focus on a combination of tactics and strategy for SEO/SEM/SMM.  Performing periodic technical audits on the website, making short and long term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.  Consulting with web developers to ensure the necessary technical architecture is in place.  Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.  Keyword research on the company’s site by considering the existing SEO reach, competition bench marking and cross-channel analysis to arrive at targeted keyword sets.  Continually analyze results to optimize website content,as well as reporting progress and results.  Working Knowledge of Google Analytics and Reporting Platforms.  Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.  On Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.  Content Strategy With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy.  Off page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.  Conduct data analysis on SEO and derive actionable insights to enable continuous optimization.  Posting the product on different e-commerce websites, Catalog management, Category wise posting, and online sales.
Required Knowledge:
 Should have knowledge about E-Commerce Marketing.
 strong understanding of digital marketing channels, tactics, analytics, and reporting.
 Basic knowledge of HTML/CSS/JavaScript, Word press & Adobe Photo shop/image manipulation.
 Experience in creative writing, good command in written/spoken grammatically correct English.
 Up-to-date with the latest trends and best practices in digital marketing.
 Hands on experience in using Google Search Console, Bing Places, Googly My Business, Google Tag Manager, etc.

Key Skills :

Any Graduate/mba

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