Social Media Marketing Specialist

4 weeks ago

coimbatore, India ARDE Interactive Full time

Role Description

We are looking for a full-time Social Media Specialist with 3+ years of experience, to join our team in Coimbatore. The successful candidate will be responsible for managing our social media accounts, creating content, and engaging with our followers. The Social Media Specialist will also be responsible for developing and executing social media strategies, monitoring analytics, and reporting on results.


Qualifications

  • Strong knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest
  • Excellent written and verbal communication skills
  • Ability to create engaging content for social media
  • Experience with social media analytics and reporting
  • Ability to work independently and as part of a team
  • Knowledge of SEO and digital marketing principles
  • Strong organizational and time management skills
  • Ability to work under pressure and meet deadlines


Key Responsibilities

  • Develop and conceptualize social media strategies for FB, Instagram, LinkedIn, Twitter, YouTube, etc
  • Implement defined strategies to create an engaging post
  • Coordinate with copywriters and designers to bring out viral social media concepts and posts
  • Publish and monitor social media posts, stories, polls, cover images, etc, to drive followers and engagement
  • Run paid social media campaigns as per the organizational needs
  • Keep the various social handles as interactive and informative as possible
  • Affiliate with social influencers whenever necessary to amplify product/ brand presence
  • Define social media KPIs and map post results with the key metrics


Beneficial skills and qualifications include a degree in marketing, communications, or a related field, and experience in a similar role.

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