Creative Director

1 day ago

Borivali, India Vibrant Publishers Full time

About Vibrant Publishers

Vibrant Publishers creates business, management, and test prep books that simplify learning for students and professionals worldwide. As we expand our reach, we are seeking a Creative Head: Brand & Design to lead our brand strategy and creative execution. This role will shape how Vibrant is experienced across books, packaging, digital platforms, and campaigns — ensuring we stand out in a competitive global publishing market.

Key Responsibilities

Brand Strategy & Identity

  • Define and evolve Vibrant' s brand identity across publishing series (Management, Test Prep, Job Interview Questions, Legend in Marketing).

  • Build cohesive design systems that unify covers, series branding, and marketing collaterals.

  • Ensure brand consistency across Amazon, website, and global distribution channels.

Publishing & Packaging Design

  • Lead cover design, book layout standards, and packaging systems for multiple series.

  • Create scalable and recognizable visual identities across 100+ titles.

  • Optimize design for discoverability and appeal in online marketplaces (Amazon A+ content, series bundles, listing graphics).

Digital & E-commerce Creative

  • Spearhead creative design for Vibrant' s website, landing pages, and digital promotions.

  • Develop engaging creatives for Amazon ads, social media, and email campaigns.

  • Collaborate with CRM & Marketing teams to ensure creative storytelling aligns with customer journeys.

Campaigns & Engagement

  • Conceptualize and execute campaigns to promote new releases, bundles, and seasonal offers.

  • Create professor/student outreach kits, sample request campaigns, and academic adoption collaterals.

Leadership & Collaboration

  • Build and mentor a small design/content team with strong publishing and digital skills.

  • Work closely with editorial, marketing, and sales teams to align creative with business objectives.

  • Foster a culture of innovation, ownership, and quality in design outputs.

Key Skills & Competencies

  • Strong expertise in publishing & book design (covers, interiors, series branding).

  • Creative storytelling + brand positioning.

  • Digital-first design for Amazon, websites, and social media.

  • Familiarity with e-commerce creative needs (A+ content, product imagery, campaign assets).

  • Leadership and ability to manage cross-functional creative projects.

  • Knowledge of academic/educational publishing design trends.

Qualifications

  • Bachelor's/Master's in Design, Visual Communication, or Branding.

  • 8+ years in creative design/branding roles (publishing, edtech, digital-first brands, or design agencies).

  • Strong portfolio showcasing book design, brand systems, and digital campaigns.

Job Types: Full-time, Permanent

Pay: ₹35, ₹48,612.39 per month

Application Question(s):

  • Current Salary
  • Expected Salary
  • Notice Period

Work Location: In person

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