Brand Manager

2 weeks ago

Chennai, India Populus Empowerment Network Full time

The Brand Manager serves as the guardian of the organization's brand, ensuring

consistency and strength across all touchpoints. The Brand Manager will be responsible for developing and maintaining a cohesive brand identity that resonates with the organization's values and connects with the target audience.

Responsibilities:

1. Develop and maintain comprehensive brand guidelines for the organization.

 Create detailed brand guidelines covering all aspects of visual and verbal identity

 Regularly review and update guidelines to keep the brand relevant and impactful

 Ensure guidelines are clear, accessible, and easy to implement for all team members.

2. Ensure all communications and campaigns align with the organization's brand identity

and values

 Review all outgoing communications for brand consistency

 Guide team members on proper brand application

 Collaborate with the Creative Head to ensure creative concepts align with brand

strategy

3. Conduct brand audits and propose improvements

 Regularly assess the effectiveness of the brand across various touchpoints

 Analyze competitor brands and industry trends to identify opportunities for

differentiation

 Propose and implement brand refinements to enhance impact and relevance.

4. Collaborate with the Creative Head to develop brand-aligned campaign concepts

 Participate in brainstorming sessions to ensure brand considerations are integrated

from the start

 Provide brand-related insights to inform creative development

 Review and provide feedback on campaign concepts from a brand perspective

5. Manage brand perception through various channels and initiatives

 Monitor public perception of the brand through surveys, social media analysis, and

other tools

 Develop strategies to enhance positive brand associations and address negative

perceptions

 Work with the Marketing/Communications Specialist to manage brand reputation

during crises

6. Monitor and report on brand performance metrics

 Establish key performance indicators (KPIs) for brand health

 Regularly collect and analyze data on brand performance

 Prepare and present reports on brand health to leadership, with recommendations

for improvement

Qualifications:

 MBA or equivalent degree from a tier-I or tier 2 institution (e.g., IIM, top business

schools)

 3-5 years of experience in brand management, preferably in high-profile

organizations(Creative agencies, FMCG Organizations)

 Strong understanding of branding and public relations

 Excellent analytical and strategic thinking skills

 Proficiency in brand management tools and techniques

 Experience with brand tracking and measurement methodologies

 Strong communication and stakeholder management skills

 Ability to balance creativity with strategic brand considerations

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