Social Media Marketing Specialist

4 weeks ago

Ahmedabad, India Benison Event Co Full time

About BenisonBenison Event Co. is a premium event design, planning, and execution company that brings imagination to life. From elegant weddings and curated birthday parties to high-impact corporate events and stylish influencer networking IPs like Link District , Fika with the Founder , and Kaalratri , we don’t just plan events — we craft experiences.Role OverviewWe’re looking for a creative and driven Social Media Marketing Specialist to help scale Benison’s digital presence across platforms. You will be the voice of the brand online, ensuring our content is compelling, consistent, and conversion-friendly.Key ResponsibilitiesContent Planning & StrategyDevelop and execute monthly content calendars for Instagram, Facebook, LinkedIn , and other platformsAlign content with ongoing events, seasonal campaigns, and Benison’s voice (premium, aesthetic, insightful)Ideate engaging concepts for reels, carousels, stories, static posts , and behind-the-scenes contentPerformance & CampaignsRun lead generation ads for weddings, birthdays, and corporate eventsMonitor ad performance, analytics, engagement, and optimize for reach & conversionsMaintain and report on KPIs (follower growth, reach, engagement rate, leads generated)Community BuildingEngage with followers, vendors, collaborators, and past clientsUse polls, AMAs, interactive stories, and influencer partnerships to foster a communityModerate comments, DMs, and manage inquiries (in coordination with BD/sales)Reel & Content Creation OversightCoordinate with videographers, editors, and ideators to shoot and edit contentBrief creatives, maintain brand guidelines, and manage timelines for outputStay updated on trends and incorporate relevant ones into brand contentCollaborations & Brand VisibilityWork with the BD team to promote sponsored events, pop-ups, and IPsHandle giveaways, influencer outreach, and brand tag-upsSupport in offline event marketing via digital storytellingRequirements:1–3 years experience in social media/digital marketing (preferably events/lifestyle sector)Excellent grasp of Instagram marketing, Meta Ads Manager, Canva/Adobe tools, and content trendsStrong aesthetic sense and understanding of luxury/premium brand positioningGood communication & copywriting skillsBonus: Familiarity with scheduling tools (like Buffer, Later, Creator Studio)Plus point- Knack for editing graphics and basic video editing and reel makingLinkedin marketing knowhowAd promotion knowledge is a mustPerks:Creative freedom in content developmentOpportunities to attend and create content from high-profile eventsCollaborative, fast-paced, and artistic work cultureIncentives on successful campaign conversion

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