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Digital Marketing Executive

2 months ago

visakhapatnam, India AppsTech Solution Full time

Company Description


AppsTech Solution is a System Integrator & leading IT infrastructure services provider in India, with a focus on providing services. Our services include Turnkey Projects Structured Cabling solutions Networking & Security Solutions, Server & Backup Solutions, and Dedicated IT resources (FMS) to manage customer IT Infra and IT users.


Website:


Job Location: Ahmedabad, Gujarat


Job Type: Work from Office


Timing: Monday to Saturday – 9:30AM to 6:00PM


Job Overview:

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness of company and its clients.


Responsibilities:

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
  • Manage digital marketing budget efficiently


Skills and Qualifications:

  • Technical Skills : Proficiency in SEO, SEM, Google Analytics, and social media platforms
  • Creativity: Strong creative skills for content creation and campaign development
  • Communication: Excellent verbal and written communication skills
  • Analytical Skills: Ability to analyze data and make data-driven decisions
  • Project Management: Strong project management skills to handle multiple campaigns simultaneously


Qualification and Experience:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Certifications: Relevant certifications such as Google Analytics, Google Ads, or HubSpot are a plus
  • 1-3 years in digital marketing or a related field