Paid media Manager
3 weeks ago
Digital agency
is hiring for the profile of
Paid Media Manager.
Location : Gurgaon
Experience:
3-5 years
Major Responsibilities & Deliverables:• Have hands knowledge on Google, Meta and LinkedIn Ads• Take brand ownership and provide the vision, mission, goals and strategies to match up to• Translate brand strategies into brand plans, brand positioning and go-to-market strategies• Knowledge of Media Planning and Media Buying (suggesting relevant networks, platforms as per the client product line) Should have existing relationships in the market• Working on media pitches inclusive of decoding the brief, strategy input and presentation making skills• Campaign tracking, competition mapping, sharing insights and recommendations• Maintain and develop relationships across the roster of clients• Ability to present the data and handle client queries ,should have good communication skills• Lead creative development and create motivating stimulus to get targeted population to take action• Measure and report performance of all marketing campaigns, and assess against goals(ROI and KPIs)• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues• Oversee marketing and advertising activities to ensure consistency with product line strategy• Brainstorm new and innovative growth strategies• Align the company around the brands direction, choices and tactic
Key Competencies:• Critical thinking ability to understand root cause of issues• Able to methodically approach problem resolution• Able to manage time and prioritize multiple tasks in a fast-paced environment• Capable of interpreting data and make recommendations to improve campaign performance• Learning on the Fly (Learns new concepts quickly)• Open to change seeks learning opportunities• Quickly identifies the symptoms and underlying cause of problems
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