Assistant Manager

3 weeks ago

Tiruchirappalli, India Pluckk Full time

Role Overview The Social Commerce Manager will be the digital face of Pluckk managing our brand’s presence across Instagram, , and other relevant platforms. You will ideate and execute high-engagement content, drive influencer collaborations, manage social-led events, and ensure Pluckk is authentically represented across digital touchpoints. Key Responsibilities Social Media Ownership: Manage Pluckk’s Instagram, , and YouTube—covering content planning, creation, execution, trend-based formats, performance tracking, and monthly content calendars. Influencer & Community Building: Identify and collaborate with influencers, co-create content, run barter/paid campaigns, and grow a community around clean eating and wellness. Events & On-ground Activations: Plan and execute social-led events, creator meet-ups, pop-ups, and brand activations with partners, QSRs, corporates, and wellness groups. Platform Representation: Coordinate with marketplace partners (Amazon, Zepto, Swiggy, etc.) to maintain consistent brand presence and develop social-first content suited for Q-commerce and retail platforms. Requirements Deep understanding of Instagram trends, reels, and platform algorithms Creative thinker with strong execution chops — not afraid to get hands dirty Strong aesthetic sense and brand voice alignment Fluent with Canva/Photoshop and basic video editing apps preferred Bonus: Owns a social media page or side hustle with 5K+ followers Critical Competencies for Success Strong social media marketing skills , with expertise in content creation, platform nuances, and performance-led execution. Experience in food, wellness, FMCG, or QSR brands , with the ability to turn product/nutritional insights into engaging content. High cultural and trend awareness , with a knack for spotting and leveraging emerging formats and viral content. Proactive creative self-starter , comfortable with ambiguity, fast-paced environments, and hands-on content creation. Influencer-style mindset , ideally with personal page growth experience and a deep understanding of audience building and creator communication.

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