Social Media Manager

6 days ago

Pune, India Placify Infotech Llp Full time

Job Title: Social Media Manager
Location: Pune
Job Type: Full-Time
Experience: 2+ years in social media management and Client Serving in a digital

marketing agency

Job Summary:
We are looking for an experienced Social Media Manager to lead and manage our social
media team while driving impactful strategies across multiple platforms. This role is ideal for
a strategic leader who can oversee content execution, manage performance metrics, handle
team operations, and drive social media ROI. The candidate must have expertise in team
leadership, campaign management, analytics, and brand growth strategies.

Key Responsibilities:

  1. Leadership & Team Management
    • Lead and mentor a team of social media executives, content creators, and designers.
    • Assign tasks, monitor team performance, and ensure timely execution of social media
    campaigns.
    • Conduct weekly strategy meetings to align goals, brainstorm content ideas, and
    optimize workflow.
    • Foster a culture of creativity, accountability, and continuous learning within the team.

  2. Social Media Strategy & Execution
    • Develop and implement a high-impact social media strategy to grow brand awareness,
    engagement, and conversions.
    • Oversee the end-to-end execution of content creation, posting schedules, and
    community engagement.
    • Ensure brand consistency in tone, messaging, and visuals across all social platforms.
    • Identify trending content formats and integrate them into the strategy to maximize
    engagement.

  3. Campaign & Performance Management
    • Plan and execute data-driven social media campaigns across platforms (Instagram,
    Facebook, LinkedIn, YouTube, Twitter).
    • Optimize paid and organic social media strategies to enhance campaign effectiveness.
    • Track KPIs such as engagement rates, reach, impressions, conversions, and ROI to
    evaluate performance.
    • Provide monthly reports with actionable insights and recommendations for
    improvement.

  4. Client & Stakeholder Communication
    • Act as the main point of contact for clients and internal stakeholders regarding social
    media initiatives.
    • Present performance reports, campaign strategies, and growth plans to senior
    management and clients.
    • Work closely with SEO, Paid Ads, and Content Marketing teams to ensure an
    integrated marketing approach.

  5. Social Media Trend Analysis & Innovation
    • Stay ahead of industry trends, algorithm updates, and emerging platforms to keep
    strategies relevant.
    • Implement AI-powered tools and automation for enhanced efficiency in social media
    execution.
    • Explore opportunities for influencer collaborations and viral marketing campaigns.

Requirements:
• Experience: 2+ years in social media marketing and Client Serving preferably in

a digital marketing agency.
•Education: Bachelor/Master degree in Marketing, Communications, or a related
field.

Skills:
o Strong leadership and team management experience.
o Expertise in social media strategy, content planning, and paid social campaigns.
o Proficiency in social media tools (Meta Business Suite, Hootsuite, Sprout Social,
Google Analytics, etc.).
o Experience in budgeting, campaign execution, and performance tracking.
o Exceptional communication skills for client and stakeholder management.
o Hands-on experience with video content, reels, and influencer marketing
o Previous experience in a fast-paced digital agency environment.
o Strong copywriting and creative storytelling skills.
o Experience in B2B and B2C social media marketing.
o Knowledge of AI-driven social media tools for automation and analytics.

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