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Search Engine Optimization Executive

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Gujarat, India DynaTech Systems Full time

About DynaTech


Our work speaks volumes. DynaTech strives to materialize your dreams and provide innovative solutions to whatever hurdles come your way. Our professional expertise is at your service to make sure that your needs are met. We are a proud CMMI level 3 organization & Microsoft Gold Partner. This has allowed our skilled team to make the most of your existing systems and improve them further. We have a global presence with an international client base in various sectors.


To know more about us, please visit our website


Job Summary: As a Senior SEO Specialist, you will be responsible for planning, implementing, and managing the SEO strategies for our company's online presence. You will work closely with cross-functional teams to drive organic traffic, improve search engine rankings, and enhance the user experience.


Key Responsibilities:


Keyword Research and Analysis:

  • Conduct comprehensive keyword research to identify opportunities for content optimization.
  • Analyze keyword trends and search volume to inform content strategies.

On-Page Optimization:

  • Optimize website content, meta tags, and headers for search engines.
  • Ensure high-quality and SEO-friendly content creation and optimization.

Off-Page Optimization:

  • Develop and execute off-page SEO strategies such as link building and guest posting.
  • Monitor and analyze backlink profiles and disavow toxic links when necessary.

Technical SEO:

  • Conduct technical audits to identify and address website issues that impact SEO.
  • Collaborate with developers to implement technical SEO recommendations.

Content Strategy:

  • Work with content creators to develop SEO-friendly content that aligns with target keywords.
  • Optimize content for both users and search engines.

Performance Monitoring:

  • Use SEO tools (e.g., Google Analytics, SEO software) to track and report on website performance.
  • Analyze data to identify areas for improvement and opportunities for growth.

Competitor Analysis:

  • Stay updated on industry trends and competitor strategies.
  • Use competitive insights to refine SEO strategies.

Reporting:

  • Generate regular reports on SEO performance and present findings to management.
  • Make data-driven recommendations for improvements.

Algorithm Updates:

  • Stay informed about search engine algorithm updates and adapt strategies accordingly.

Team Collaboration:

  • Collaborate with marketing, content, and development teams to ensure SEO best practices are integrated into all aspects of online initiatives.


Qualifications:


  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 4yrs experience in SEO
  • Proven experience in SEO with a track record of improving organic search rankings.
  • Strong understanding of search engine algorithms and SEO best practices.
  • Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, or Moz.
  • Knowledge of HTML, CSS, and website structure.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong project management skills and the ability to meet deadlines.
  • Up-to-date with industry trends and algorithm updates.
  • Certifications in SEO and digital marketing are a plus.

Why DynaTech:

  • Flexible Working Hours
  • Learn and earn opportunities
  • Positive Work Environment
  • Opportunity to work On-site
  • Rewards and Recognitions
  • Fun Fridays
  • Best Compensation Structure
  • Health Insurance and Life Cover Policy
  • Excellent Work-life Balance
  • Great Place to Work Certified