Director of Public Relations

6 days ago

jaipur, India Jaipur Rugs Full time
Role Overview
We are seeking a dynamic and experienced professional to lead the communications department for the Jaipur Rugs and Jaipur Rugs Foundation (JRF). The successful candidate will be responsible for developing and executing a comprehensive communications strategy aligned with organizational s goals and objectives. They will provide leadership to the communications team, oversee stakeholder engagement efforts, manage external relations, and ensure effective implementation of communication plans.
Key Responsibilities
Strategic Communication Planning & Implementation
● Develop an overarching communications strategy aligned with JRF's goals and objectives.
● Implement the overarching communications strategy into actionable plans and tactics.
● Analyse market trends, audience insights, and organisational priorities to create a comprehensive plan that drives impact.
● Develop detailed communication plans for specific campaigns, initiatives, or projects under the JRF gamut and oversee their execution.
● Oversee content creation efforts and collaborate with content creators, copywriters, designers, and videographers to produce high-quality content for various channels.
● Closely monitor performance metrics, analyze data insights, and solicit feedback to drive continuous improvement and optimization of communication efforts.
● Manage the communications budget, allocating resources effectively to support various initiatives and campaigns. Leadership and Management
● Enable and support a culture of innovation, collaboration, and accountability within the team.
● Provide leadership to the communications team, setting clear goals, systems, and processes that help optimise team productivity and performance.
● Guide the team toward achieving departmental and organisational objectives through effective communication and innovation.
● Strengthen and support JRF’s collaborative and inclusive work culture where team members can thrive.
● Supervise the day-to-day activities of the communications team, providing guidance, support, and feedback to ensure tasks are completed effectively and efficiently.
Stakeholder Engagement
● Oversee stakeholder engagement initiatives, building and maintaining relationships with artisans, employees, donors, partners, and community members.
● Enhance JRF's reputation and impact through effective communication and relationship management.
External Relations
● Serve as the primary point of contact for media communication, public events, and industry forums.
● Cultivate relationships with media outlets, influencers, and partners to amplify the Foundation's message and reach.
● Represent the organization in certain settings as delegated by the founders
Must-Have Qualifications
● Bachelor's degree in communications, marketing, public relations, or a related field. Master's degree preferred.
● Minimum of 10 years of experience in communications, with at least 5 years in a leadership role. ● Proven track record of developing and executing successful communications strategies that drive impact and engagement.
● Strong leadership and management skills, with the ability to inspire and motivate a team towards achieving goals.
● Excellent interpersonal and communication skills, with the ability to build and maintain relationships with diverse stakeholders.
● Strategic thinker with a data-driven approach to decision-making and problem-solving.
● Expertise in analytics, SEO, and other relevant technical skills to effectively track and optimize communication performance.
● Experience in budget management and performance monitoring. ● Proficiency in English and Hindi; proficiency in other languages spoken in rural areas of India is a plus.
Good to Have Qualifications
● Deep understanding of the social and economic challenges faced by rural communities and driven by a desire to contribute to their upliftment
● Passion for social impact and commitment to making a meaningful difference
● Past experience in driving positive change in rural communities through effective communication strategies.
To apply, please submit your resume and a cover letter outlining your relevant experience and why you are interested in this position

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