Experiential Marketing

The teamThe eXperience and Deal Marketing Team (XDMT) is responsible for conceptualizing and delivering high-touch, high-impact experiences globally across three key charters:Driving advisor-led high-intensity strategic deals across the deal lifecycleManaging CECs driving brand and business experiences at our Noida and New Jersey centers and conceptualizing the new onesLeading Client Visit Center of Excellence and managing high-impact client visitsThe Client Visit CoE drives strategic engagement by curating high-impact, personalized and memorable experiences for top-tier client visits in line with the business priorities. The team collaborates closely with the ecosystem to showcase the latest and greatest at HCLTech, accelerating client growth and transformation while building and deepening relationships through meaningful engagements.Location - Noida, ChennaiExperience - 8-15 yrsRole OverviewThe Experiential Marketer (EM) will serve as the strategic anchor for curating, orchestrating and delivering high-impact client visit experiences across HCLTech’s global locations with a focus on the Top priority (Diamond/Platinum visits) in India to start with. This role is pivotal in shaping brand perception, reinforcing client relationships and driving business impact through structured, differentiated visit experiences aligned with HCLTech’s brand values and business priorities.The EM will be a well-rounded marketer with a strong business orientation, creative thinking for client visit design, planning and management. Must possess and display the right mix of business acumen and creative aptitude to design the client visit experience in line with our value proposition.Key Responsibilities1. Client Visit Strategy and Experience DesignDrive conceptualization and storytelling in alignment with visit objectives and client personasLeverage insights from sales, pre-sales and relevant vertical marketing teams to craft purpose-driven, personalized high-touch client engagement journeysAlign the Client Visit strategic framework with the Client Visit Playbook for scalable deliveryDesign client experience across all touchpoints considering the purpose and visit criteria to include the right set of high-touch experience ideas based on the needCurate visit themes and narratives that highlight HCLTech’s brand story, innovation ecosystem and value propositionPlan client engagement initiatives such as thought leadership events/ fireside chats, CSR collaborations, cultural dinners, immersive experiences and other relationship-building activities to enhance brand affinity and strengthen client partnerships.Bring innovative ideas to the forefront, leveraging technology to create experiential engagements and establish a reputation as a tech-forward organization2. Execution and GovernanceAct as the single point of contact (SPOC) for Platinum/Diamond-tier client visits, ensuring flawless end-to-end deliveryGovern adherence to the RACI chart across stakeholders (Sales, Marketing, GWS, Transport, Security, Hospitality, etc.), ensuring accountability and consistency across visit stagesEnd-to-end client visit execution across touchpoints, channels, partners and sales teamsCollaborate with functional teams to operationalize pre-visit planning, on-site experiences and closure activities such as feedback and memorabiliaPartner with Sales leaders, BU Marketing team and solution SMEs to align visit experiences with live deal or