Marketing Manager Head

2 days ago

Ernakulam, India ewaantech Full time

Key Responsibilities
Lead Generation & Growth

  • Develop and execute comprehensive lead generation strategies across digital channels
  • Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
  • Create and implement SEO strategies to improve organic visibility
  • Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
  • Develop compelling content strategies that resonate with Middle East businesses
  • Create case studies, whitepapers, and thought leadership content
  • Manage social media presence and engagement strategies
  • Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
  • Plan, execute, and optimize multi-channel marketing campaigns
  • Monitor and report on campaign performance using analytics tools
  • Manage marketing budgets and ROI optimization
  • A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
  • Conduct market research and competitive analysis in the Middle East region
  • Identify new market opportunities and target segments
  • Collaborate with sales team to align marketing efforts with business objectives
  • Support business development activities and client relationship building Marketing Operations
  • Maintain marketing documentation, SOPs, and workflow processes
  • Manage vendor relationships for specialized marketing services
  • Coordinate with internal teams (design, development, operations) for integrated campaigns
  • Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
  • Bachelor's degree in Marketing, Business, or related field
  • 3-5 years of experience in B2B marketing, preferably in technology/digital services
  • Proven track record of generating qualified leads and driving revenue growth
  • Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
  • Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
  • Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred

Qualifications

  • Experience in the Middle East market (UAE and Saudi Arabia)
  • Background in technology services, software development, or digital transformation
  • Experience with marketing in regulated industries or government projects
  • Certifications in Google Ads, Meta Blueprint, or HubSpot
  • Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
  • Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
  • Website traffic growth and engagement metrics Brand awareness and market share growth
  • Content engagement and conversion rates
  • Marketing contribution to revenue pipeline
  • What We Offer
  • Competitive salary package
  • Professional development opportunities (10-20% time for learning)
  • Access to modern marketing tools and technologies
  • Collaborative, growth-oriented work environment
  • Opportunity to build marketing function from ground up, Direct impact on company growth and expansion

Requirements

Lead Generation & Growth

  • Develop and execute comprehensive lead generation strategies across digital channels
  • Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
  • Create and implement SEO strategies to improve organic visibility
  • Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
  • Develop compelling content strategies that resonate with Middle East businesses
  • Create case studies, whitepapers, and thought leadership content
  • Manage social media presence and engagement strategies
  • Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
  • Plan, execute, and optimize multi-channel marketing campaigns
  • Monitor and report on campaign performance using analytics tools
  • Manage marketing budgets and ROI optimization
  • A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
  • Conduct market research and competitive analysis in the Middle East region
  • Identify new market opportunities and target segments
  • Collaborate with sales team to align marketing efforts with business objectives
  • Support business development activities and client relationship building Marketing Operations
  • Maintain marketing documentation, SOPs, and workflow processes
  • Manage vendor relationships for specialized marketing services
  • Coordinate with internal teams (design, development, operations) for integrated campaigns
  • Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
  • Bachelor's degree in Marketing, Business, or related field
  • 3-5 years of experience in B2B marketing, preferably in technology/digital services
  • Proven track record of generating qualified leads and driving revenue growth
  • Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
  • Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
  • Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred
  • Experience in the Middle East market (UAE and Saudi Arabia)
  • Background in technology services, software development, or digital transformation
  • Experience with marketing in regulated industries or government projects
  • Certifications in Google Ads, Meta Blueprint, or HubSpot
  • Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
  • Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
  • Website traffic growth and engagement metrics Brand awareness and market share growth
  • Content engagement and conversion rates
  • Marketing contribution to revenue pipeline

Benefits

5 days working
Career Growth Options

Job Type: Full-time

Language:

English (Preferred)

Work Location: In person

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: ₹50, ₹65,000.00 per month

Work Location: In person

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