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Senior Marketing Manager

2 months ago

mumbai, India Porter Full time
Porter: Creating Impactful Journeys
At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation.
Why Porter?
Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector.
Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service.
Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.
Be a Part of Something Extraordinary:
If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation. Join us and be part of the revolution – where every day is an opportunity to redefine what's possible.
If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey
About the role
Porter is looking for a talented Sr. Manager, Marketing to join our CGE team. The ideal applicant will possess strong knowledge of the offline media landscape for acquisition and the ability to solve business problems using marketing tools. The selected candidate will be responsible for planning & the successful completion of marketing campaigns and own the entire journey from ideation to execution.
Roles and responsibilities:
1. Develop and execute comprehensive offline marketing strategies to increase brand visibility, customer acquisition, and market share in the logistics industry.
2. Plan and coordinate offline marketing campaigns, including ATL & BTL advertisements, direct mailers, flyers, brochures, and other promotional materials, to effectively reach target audiences and drive engagement.
4. Identify strategic partnerships, sponsorships, and collaborations with relevant organizations, associations, and influencers to amplify our brand presence and reach new audiences.
5. Collaborate with the creative team to develop compelling offline marketing collateral, signage, displays, that effectively communicate our value proposition.
6. Conduct market research and competitor analysis to understand customer needs, preferences, and trends in the logistics market, and leverage insights to refine offline marketing strategies and tactics.
8. Track and analyze the performance of offline marketing campaigns and initiatives, including ROI, lead generation, and brand awareness metrics, to assess effectiveness and optimize future efforts.
9. Build and maintain relationships with key stakeholders, industry influencers, and community leaders to support offline marketing initiatives, drive brand advocacy, and enhance brand reputation.
Skills:
1. Bachelor's degree in marketing, business administration, or a related field; Master's degree preferred.
2. Proven experience of 5-6 years in offline marketing roles.
3. Strong understanding of traditional marketing tactics and channels, including ATL and BTL activities.
4. Excellent interpersonal skills, with the ability to build rapport, negotiate partnerships, and collaborate effectively with internal teams and external stakeholders.
5. Strategic thinker with a results-oriented mindset, capable of developing and executing offline marketing plans that align with business objectives and deliver measurable impact.
6. Creative mindset with a passion for developing innovative marketing campaigns, events, and activations that resonate with target audiences and differentiate the brand in the marketplace.
7. Strong project management skills, with the ability to prioritize tasks, manage timelines, and deliver high-quality work under tight deadlines.
8. Analytical mindset with proficiency in tracking and analyzing marketing performance metrics, interpreting data insights, and making data-driven decisions to optimize marketing strategies and tactics.
9. Ability to thrive in a fast-paced startup environment, adapt to changing priorities, and work effectively both independently and as part of a collaborative team.