Graphic Designer

About Skratch Studios (Company Overview)
Skratch Studios is a modern marketing & development studio helping brands ship faster with quality. We design and build websites, web apps, brand systems, and multi-channel campaigns, then wire everything into Zoho One for clean operations, reporting, and growth.
- Who we serve: High-growth startups, SMBs, and established organizations that value clarity, craftsmanship, and measurable results.
- How we work: Two-week sprints, clear documentation, strong QA, and a bias for accessibility, performance, and security.
- Toolkit: Zoho One (CRM/Projects/Campaigns/Analytics), Microsoft 365 (Outlook/Teams/OneDrive), Figma, WordPress/Webflow/Wix, Next.js/React/TypeScript, GA4/GTM, Microsoft Clarity, Cloudflare, 1Password.
- Culture: Small, senior-leaning teams; ownership mindset; respectful, async-first communication; continuous improvement.
- India presence: Hybrid teams in Gurgaon, Pune, and Mumbai collaborating with global stakeholders (some evening ET overlap).
Department: Creative
Reports to: Creative Director
Level: Mid (open to Senior based on portfolio)
Location: Hybrid — Gurgaon, Pune, or Mumbai (India)
Work Model: Onsite 2–3 days/week + remote days; some evening ET overlap for cross-geo calls
Compensation: ₹3–10 LPA (₹3,00,000–₹10,00,000 annual CTC)
Role Summary
You’ll craft brand systems and a high volume of marketing assets across web, social, email, and light print—keeping everything accessible, on-brand, and production-ready. Beyond great visuals, you’ll build reusable templates and tidy file structures so the broader team can move quickly without sacrificing quality. Expect close collaboration with UI/UX, Web, and Marketing on campaign concepts, landing pages, and go-to-market launches.
Primary Outcomes
- Consistent, memorable brand expression across channels
- A library of reusable templates that accelerates production
- Accessible, performant assets that pass QA on the first try
- Clear documentation so anyone can find, edit, and export correctly
Core Responsibilities
- Brand systems: Create/extend visual identities (logos, color, type, layout styles) and maintain brand guidelines/style libraries
- Campaign & content design: Social kits, ads, email headers, pitch decks, one-pagers, event collateral, lightweight infographics
- Web & product support: Hero visuals, iconography, illustrations, blog imagery, and conversion-focused LP assets; prep files for developer handoff
- Motion (basic): Simple animation for social/web (loops, Lottie/GIF/MP4), micro-interactions, and transitions aligned with brand tone
- Template systems: Build Figma/Canva templates with constraints, tokens, and instructions to enable safe self-serve by non-designers
- Production & QA: Export pipelines, variants, and specs; preflight checks (size, bleed, color profile, contrast, file weight) before delivery
- Accessibility: Ensure color contrast, legible typography, alt-text guidance, and screen-reader-friendly diagrams where applicable
- Collaboration: Work from structured briefs, present options with rationale, accept feedback, and iterate quickly within sprint timelines
- Documentation: Keep source files organized, maintain naming/versioning, and update brand docs and asset inventories
Deliverables & Handoffs
Brand guidelines (PDF + Figma library), icon sets, illustration kits, social & email templates, ad variations, deck templates, web graphics, printable files with bleed/crops, and export presets. Include usage notes and change logs in each delivery.
Minimum Qualifications
- 3+ years professional graphic design experience with a strong, relevant portfolio
- Expert in Figma (components, variants, styles, libraries) and comfortable in Canva for templated work
- Demonstrated brand system thinking and multi-channel campaign work
- Working knowledge of accessibility (contrast, hierarchy, motion sensitivity) and responsive constraints
- Rigorous file hygiene: structured folders, versioning, and export discipline
Preferred Qualifications
- Adobe CC or Affinity (Illustrator/Photoshop); basic After Effects/Lottie; illustration skills
- Web familiarity (WordPress/Webflow constraints, image optimization); basic HTML/CSS helpful
- Light print production (CMYK, Pantone, prepress) and vendor coordination
Competencies
Craftsmanship; systems thinking; speed with discipline; clear visual storytelling; constructive collaboration; bias for documentation
What Success Looks Like (KPIs)
- On-time delivery: ≥ 95% of assets delivered by agreed dates
- First-pass QA: ≥ 90% pass rate (no re-export due to specs)
- Revision efficiency: ≤ 2.0 average revision rounds per asset
- Brand compliance: ≤ 1% quarterly incidents (off-spec usage/errors)
- Template adoption: ≥ 80% internal usage for eligible assets
- Stakeholder satisfaction: ≥ 4.5/5 average on sprint reviews
Your First 90 Days
- 30 days: Complete onboarding; audit existing brand files; ship 1–2 small bundles (e.g., social kit + email header) using house templates
- 60 days: Lead a mini-campaign asset set end-to-end; propose and ship one improvement to our template library or export presets
- 90 days: Own a cross-channel campaign pack (web hero, social set, email, deck slides) with measurable lift (CTR/engagement) and documented handoff
Tooling
Figma, FigJam, Canva; Adobe CC or Affinity (as needed); LottieFiles; SVGO/Squoosh; OneDrive/SharePoint; Microsoft Teams; Zoho Projects
How to Apply
Apply via LinkedIn and include a link to your portfolio (required). Please also attach your resume and note your preferred city (Gurgaon, Pune, or Mumbai), time zone, and earliest start date.
Hiring Disclaimer & Notices
- Equal Opportunity: We are an equal opportunity employer. We do not discriminate based on race, color, religion, creed, national origin, sex, gender identity/expression, sexual orientation, age, disability, veteran status, or any other protected status. Reasonable accommodations are available upon request.
- Local Law: Terms of employment and benefits are governed by applicable Indian law and any executed agreement. This posting is not an employment contract and may be modified or closed at any time.
- Right to Work & Verification: Offers may be contingent on identity/work authorization verification and, where lawful, background/reference checks.
- Compensation & Benefits: Final offers within the stated range depend on skills, experience, and leveling.
- Privacy: Candidate data will be used for recruiting purposes consistent with our privacy practices and retained per our data policies.
- Agencies: We are not accepting unsolicited agency resumes unless a current, signed agreement is in place.

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