Senior Digital Marketing Associate

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage and passion to drive life-changing impact to ZS. Our most valuable asset is our people . At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.  As a Senior Digital Marketing Associate, you will be a key player in shaping our digital presence and driving our brand's success across multiple channels. You will collaborate with a talented team of cross-functional marketers and our digital agency partners to execute performance marketing campaigns across programs. Your collaborative spirit and meticulous attention to detail will be essential as you manage and optimize campaigns that resonate with our audience and help achieve our business goals. What you'll do : Media/Agency Management: Execute digital media campaigns to ensure campaigns meet brand objectives and optimize performance to achieve target goals. Closely work with agency to ensure successful delivery and alignment with company goals. Performance Optimization: Analyze campaign performance data to identify areas for improvement and implement data-driven optimization strategies to improve campaign performance. Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact. Platform Expertise: Execute LinkedIn, Meta, Programmatic (Demandbase) and Google Ads. Collaborate with internal stakeholders to ensure alignment with business objectives. Budget Management: Optimize campaign budgets to ensure maximum ROI. Execute campaigns to drive lead generation, website visits, and awareness by utilizing data and improve ROI. Collaborative Stakeholder Engagement:Work hand-in-hand with internal stakeholders to deliver campaigns on time and in accordance with campaign objectives. Respond promptly to campaign inquiries across the team to ensure everyone is aligned on expectations. Ensure quality across all deliverables. Data-Driven Insights:Analyze campaign performance data (such as impressions, clicks, conversions, etc.) and competitive intelligence to provide actionable insights and recommendations for continuous improvement. Report on outcomes & insights to improve campaign performance. Competitive Analysis:Conduct thorough research and analysis of competitors to inform and refine our paid campaign strategies.  What you'll bring: 4-6 years of experience in performance marketing, digital campaign management, or a related field. Experience working in a large, global organization is a plus. A degree in marketing, digital technologies, or a related field, with a strong academic record. Proven experience in LinkedIn ads, Google ads and programmatic (Demandbase) ads and campaign management, either directly or through agency collaboration. Familiarity with digital ad formats, including display, native, and video Strong analytical and problem-solving skills, with the ability to interpret data to drive informed decisions. Excellent communication and project management skills, with the ability to work collaboratively with internal stakeholders and agency partners. Motivation and initiative to continually improve campaign effectiveness. Obsessive attention to detail. Solid use of MS Excel, PowerPoint, and Word. Exceptional written and verbal communication skills. Ability to flex schedule to collaborate with US team members during evening hours. Perks & Benefits: ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.