Financial Analyst

We are seeking a highly analytical and customer-centric E-commerce Business Analyst to join our growing team. You will play a crucial role in analysing website performance, understanding customer behaviour, optimising spends with a long term view and translating insights into actionable requirements
Key Responsibilities:
E-commerce Data Analysis , Insights Omni channel( Online-D2C &Marketplace and Offline)
- Analyse website traffic, conversion funnels, customer journeys, sales data, and other e-commerce metrics using tools like Google Analytics, Adobe Analytics, or internal BI dashboards.
- Identify trends, patterns, and insights related to customer behaviour, product performance, promotional effectiveness, and areas for conversion rate optimization (CRO).
- Conduct A/B testing analysis and provide recommendations
- Monitor and report on key e-commerce KPIs (e.g., conversion rate, average order value, bounce rate, customer lifetime value).
- Building and understanding Repeat customers at a cohort level Revenue and Spends model
- Analysing efficiency of New Customers Acquisition
- Optimising all supply chain Metrices ( Costs and Speed )
- Identifying all cost levers and revenue drivers and building a model to bring out in-efficiencies
Process Improvement & amp; Optimization:
- Map and analyse current e-commerce operational processes (e.g., order fulfilment, returns, customer service, inventory management) to identify inefficiencies and bottlenecks.
- Propose and design optimized processes and system enhancements that streamline operations and improve the overall customer experience.
Stakeholder Communication & Collaboration:
- Act as a primary liaison between business stakeholders (e.g., marketing, merchandising, finance) and technical development teams.
- Facilitate workshops, meetings, and presentations to discuss requirements, validate solutions, and gain consensus across diverse teams.
- Communicate project status, challenges, and solutions effectively to all stakeholders.
Qualifications:
Education: B-Tech/MBA will be an advantage
Experience:
- 2-4 years of proven experience as a Business Analyst, specifically within an e-commerce environment.
- Demonstrable experience with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, custom platforms).
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) is essential.
- Familiarity with A/B testing tools and methodologies.
- Understanding of digital marketing concepts (SEO, SEM, social media, email marketing) as they relate to e-commerce.
Skills:
- E-commerce Acumen: Deep understanding of the e-commerce landscape, online customer journeys, conversion funnels, and key e-commerce metrics.
- Analytical Prowess: Exceptional analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable business insights.
- Technical Aptitude: Ability to understand technical concepts and communicate effectively with development teams. Not necessarily a developer, but comfortable with technical discussions.
- Communication & Interpersonal: Excellent written and verbal communication, presentation, and interpersonal skills. Ability to facilitate discussions and build consensus.
- User-Centric Mindset: Strong empathy for the end-user and a passion for creating seamless online experiences.
Tools Proficiency: Proficient in MS Office Suite (especially Excel, PowerPoint), Visio or similar process mapping tools, and requirements management tools (e.g., JIRA, Confluence).

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