Senior Content Writer

4 weeks ago


bangalore, India Rupicard Full time

The Content Writer will be a creative force and a crucial part of the marketing team. Your

role will extend beyond mere writing; you'll be collaborating across departments,

contributing to content strategy that engages and captivates, from crafting compelling DTC

ad scripts to creative user-facing comms.

Our ideal candidate is a creative writer, preferably with a strong command of Hindi/Hinglish.

You’re a master juggler, managing multiple projects with grace, swiftly adapting to changes

and always delivering on time. You also remain up-to-date with current trends, pop culture,

and social media etiquette. The role requires collaboration with cross-functional teams,

staying updated with industry trends, and driving brand awareness and lead generation.



ROLES:

- Create high-quality written script content for platforms including social media,

marketing materials, and YouTube

- Conduct comprehensive research on market trends to stay informed of industry

developments.

- Draft copy for push notifications, SMS, in-app, WhatsApp comms, and other

user-facing touchpoints

- Collaboration and brainstorming with the other members of the team to come out

with innovative content ideas



RESPONSIBILITIES:

- Taking complete ownership of your projects from inception to completion, and

collaborating seamlessly with design and video partners.

- Swiftly adapting to our ever-evolving narrative, quickly absorbing and aligning with

our brand tonality and values.

- You are meticulous and have an eye for detail. You ensure every piece of copy is

pristine, error-free, and in harmony with the brand messaging

- You do not merely pitch copy concepts; you present strategic insights to our business

leaders, showcasing your blend of wit, wisdom, and strategic thinking.



KEY REQUIREMENTS:

- Bachelor's/PG degree or equivalent experience in Advertising is preferred

- Relevant experience ranging from 2+ to 6 years

- Strong command over both English and Hindi/Hinglish languages. Knowledge of any

other regional language is a plus.

- Ability to articulate creatively across different mediums

- A strong portfolio of scriptwriting, and social media content creation.

- Extremely creative, witty, and enthusiastic with great interpersonal skills.

- Ability to understand and communicate with 'Bharat' users


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