Creative Strategist

Location : Unitech Cyberpark, Sector 39, Gurugram, Haryana Work Mode : On-site, Full Time Experience : 2-3 years Responsibilities: Marketing Strategy Development: Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands. Client Insight & Analysis: Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns. Creative Ideation: Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand’s positioning. Collaboration for Creative Direction: Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables. Market Intelligence: Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful. Brand Consistency: Maintain a consistent tone, voice, and messaging style of brand across all digital platforms. Client Engagement & Escalations: Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution. Performance Optimization: Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives. Creative Problem-Solving: Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs. Pitch Deck Development : Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients. Multi-Brand Management: Experienced in handling multiple brands across diverse industries, with a clear understanding of their creative needs. Campaign Presentation: Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision. Integrated Coordination: Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns. AI Generalist: Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity. Quality Assurance: Review content and creative deliverables thoroughly to ensure accuracy, consistency, and alignment with brand guidelines before final release. Benefits Freedom to Experiment: Your ideas will get space to grow. No-Questions-Asked Leaves: We value trust and accountability. A Celebratory Culture: We work hard and celebrate harder. Impactful Work: Get hands-on with real-time projects for well-known brands. Growth Investment: We commit time, resources, and mentorship to help you level up.