Digital Marketing Specialist
1 week ago
Company Description
EdYug Technology is a platform that enables educational institutions to streamline their operations and enhance learning experiences. With our integrated platform, educational institutions can deliver better outcomes for students, provide sharper insights for administrators, and improve the teaching experience for faculty.
Role Description
This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for implementing and managing social media marketing campaigns, conducting web analytics, and executing online marketing strategies. The role requires excellent communication skills and the ability to analyze data to optimize marketing efforts.
Job Requirements and Responsibilities
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Qualifications
- Social Media Marketing and Digital Marketing skills
- Web Analytics and Online Marketing experience
- Strong communication skills
- Experience with data analysis and reporting
- Knowledge of SEO best practices
- Ability to work independently and remotely
- Experience in the education industry is a plus
- Bachelor's degree in Marketing, Communications, or related field
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