Product Marketing Manager

3 weeks ago

pune, India ARA Resources Pvt. Ltd. Full time
About The Company:
Ara's Client delivers data protection and management for the cloud era which is built on AWS and offered as-a-Service, delivering globally accessible, infinitely scalable and completely autonomous enterprise data resiliency.
The Role:
As a Product Marketing Manager you will collaborate with the rest of our world-class marketing team to develop innovative programs and campaigns that drive demand.You must be able to understand sophisticated technologies and translate these into compelling stories and concrete benefits that resonate with IT, security and business buyers.This role connects product strategy to the GTM engine needed to drive success in sales and marketing.
Key Responsibilities:
- Product messaging and positioning: Develop differentiated content aligned to market trends, customer needs, competitive landscape and product capabilities.
- Product launches and announcements: Working cross-functionally with product management, marketing and sales to build: launch plan, messaging, and a bill of material and executing on it from end to end: content development to field enablement.
- Developing and/or reviewing assets including, but not limited to datasheets, solution briefs, web pages, slides, white papers, videos, blogs, analyst and presentations and more.
- Understanding customer challenges, business drivers,
- Support demand generation activities like webinars and content across the marketing funnel to drive pipeline for our security business, including our cyber, data security and governance offerings.
Skills Required:
- Strong understanding and experience in messaging and positioning SaaS value prop to IT and Security buyer personas
- Strong aptitude for distilling complex technical differentiators into simple, sticky stories
- Self-starter and a problem solver who works well within a team (both local and distributed)
- Positive attitude, works hard and are constantly looking to improve and learn
- You have strong project management skills and ability to structure and prioritize
Qualifications & Experience:
- You have a BA or BS degree; MBA a plus
- 7+ years experience in a B2B product marketing role with SaaS focus.

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