Product Manager

1 month ago

Noida Sector, India Vensure Employer Solutions Full time
Who You AreYou are organized and can juggle several projects at onceYou have a passion for leading and executing on strategic initiatives across multiple teams and stakeholdersYou are innovative, always bring new ideas to the table, and are willing to take risks. You aren’t ok with the status quoYou are a self starter, you don’t need someone telling you what to do or how to prioritize tasksYou want to work on a fast growing team that moves quickly, and often changes course based on dataYou have 3+ years in marketing, and experience in product launches, pricing strategy, and sales enablementYou are a strong communicator both written and verballyYou are organized and can juggle several projects at onceSalesforce, Seismic and Hubspot experience a plusKey ResponsibilitiesMarket intelligence—be the expert on our buyers, who they are, how they buy, and their key buying criteria.Own and organize client upsell and cross-sell programs and initiativesUnderstand the competitive landscape—be an expert on our competition and how they are positioned and keep the GTM team informed.Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer personas.Understand and support our sales channels—train them on the problems we solve for our buyers and users;

develop internal tools and external collateral and teach them how and when to use it (i.E. one-pagers, sales decks, cheat sheets)Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.Develop a marketing plan for our products in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.Collaborate with the Product and Client Experience teams to plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.Craft a marketing campaign including PR, blog posts, content, website, and social, to promote the launch of new products and servicesConduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience

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