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Chief Marketing Officer
2 weeks ago
Role Summary : To Develop the Marketing & Brand management strategy to support top-line & bottom-line growth & foray into new segments and innovative products for the Organization. To Manage and Spearhead their foray into FMCG, E-Commerce, and franchising segments both within and outside the country.
The position is based in Chennai.
Essential Responsibilities:
Devise, Initiate, and execute Overall Brand Strategy for the company.
Devise a business plan for key categories both for the short term and long term.
Recruit and manage a support team to handle branding, Marcomm, and E-commerce activities.
Monitor market trends, research consumer markets, and competitors’ activities.
Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place, and promotion for the Organization.
Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Develops Annual Plans & Budgeting for the brand and monitor the expenditure.
Strives to increase return on expenditure on advertisement & brand endorsement.
Conduct research to identify new markets and customer needs.
Co-ordinate with Market research agencies, Ad agencies, and internal functions on the execution of project plan
Track Brand Health regularly & highlight information of relevance to upcoming/future work on the brand
Coordination for planned production/changes / additional business ask & their timely delivery.
Following industry trends locally and internationally
Developing quotes and proposals for clients.
Having an in-depth knowledge of business products and value proposition
Required Candidate profile - Essential.
The candidate must have at least 10+years of relevant experience in a large FMCG experience with:
Experience of handling and growing a consumer brand and new brand launches.
Business planning and analysis for assessment of revenue potential in business opportunities.
Marketing Strategies & Campaigns
Integrated Marketing Communications
Agency/ Vendor Management Digital & Social Media Marketing
Annual Brand Plans
New Product Development & Launch
Graduate with specialisation in business, marketing, or related field.
In-depth knowledge of the industry and its current event
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