Sr Product Researcher

3 weeks ago

bangalore, India Target Full time

About Us

Target is one of the world’s most recognized brands and one of the leading retailers of America. Fueling the continued success of one of the world’s most beloved and recognized brands, is a distinctly capable, creative and innovative Marketing organization. Target Marketing, is well known for inspiring and surprising guests, we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. We believe in providing seamless and easy shopping experiences to our guests, on both online and offline touch points, by designing the best experiences through a user centered design approach.


Job Description

The UX Research Team is responsible for building empathy for the Target Guest and Target Team Member throughout the product development lifecycle for Target’s digital products, inclusive of web experience, app experience, internal tools, and in-store digital tools. The Senior UX researcher is a key partner to several functions in the digital group including product owners, UX designers, engineers, data scientists, and site merchandisers.

Research projects span from lean usability validation (as needed by the product teams) to strategic future-thinking discovery projects (driven by researchers’ insights) to enable constant experience optimization and inform strategic business priorities.

Using both qualitative and quantitative methods, the Senior UX Researcher will translate research insights into powerful stories that not only help shape product design and development but also influence the world of modern retail.


Core Responsibilities

· Supports the Principal Researcher(s) with research requests, from scoping initiatives, coordinating testing needs and synthesizing findings.

· Supports product teams throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis.

· Conducts and synthesises qualitative and quantitative research projects – including, but not limited to: in person moderated testing, remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, ethnographies, shopalongs.

· Assists the broader team in keeping our ongoing research library up-to-date and comprehensive.


Required Qualifications :

· Genuine curiosity about people and experiences.

· Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners

· Excellent interpersonal and communication skills

· A strong ability to tell compelling stories from data.

· Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities

· Strong project management skills – experience managing multiple projects at various stages in the project life cycle.

· Proficient in Powerpoint, Outlook, Word and other MS Office software.

· Minimum of 2 years of experience practicing UX design research for digital product teams or 4 years of relevant consumer research experience.

· Comfortable speaking to a diverse group of people and leading conversations to discover research insights.


Preferred Skills

· 7+ years of work experience and preferred a full time degree in Anthropology, Social Science, Design Research, Psychology, Human Factors, HCI, or related field.

· Experience in Lean UX Research methods, including remote moderated & unmoderated testing, online & in-context (store) intercepts.

· Experience and understanding of retail – both store and online.

· Demonstrated understanding of accessibility user testing using assistive technologies.

· Experience with video editing software.

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