Lead – Retail Marketing

4 weeks ago

Mumbai, India Hardcastle Restaurants Pvt. Ltd. Full time
Job DetailsJob Title Lead – Retail Marketing & Visual MerchandisingFunction-MarketingSub Function -Retail Marketing & Visual MerchandisingLocation- West & South

Job SummaryTo conceptualise, design & oversee execution of all retail marketing activities which include both Store-led activations as well as Corporate level tie-ups on alliances & events, in line with the brand and so as to achieve marketing & sales objectives

To drive consumer engagements with meaningfully designed and conceptualised activations and events. Direct the efforts of the store teams and coordinate at both strategic and tactical levels with store-teams.

To drive visual merchandising design so as to ensure high-impact visual appeal for the brand across the various in-store touchpoints (eg menu boards, posters etc). Also responsible for execution of Visual Merchandising campaigns at Point Of Purchase across all stores

Financial Accountability (cost/revenue with exclusive authority)Budget management, Demonstrating RoI from various retail marketing inputs

Organizational Relationship & Reporting Structure Reporting To Lead - Brand & Category

Job ResponsibilitiesDescription of responsibilityPlanningConceptualize and design store-led activation programs with tool-kits that enable easy executionPlan corporate level alliances and collaborations to drive sales and various marketing objectivesDrive visual merchandising design across all key touch-pointsKey functional responsibilitiesDesign & lead the execution of retail marketing strategy to drive sales & increase footfall across regionsConceptualize programs for focus stores and execute the programs by empowering store managers through tool-kitsExecute the brand and consumer engagement programs; including in-store communication as per the marketing calendarDeal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-costAllocate and track marketing budget spend across regions and initiativesLeverage analytics to track marketing effectiveness & prove RoI of marketing initiativesMaximize success of the plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholdersPartner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the SOPsPeople ManagementGuide the retail marketing & visual merchandising teams to conceptualize and design the right inputsCollaborate and work closely with Store operating teams to ensure execution as per plan

Job RequirementsEducational Qualification

-MBA in MarketingTotal Experience

8 to 10 YearsPreferred Relevant Experience

Experience in Retail Marketing for Apparel retail (preferred)/ QSR/ other Retail categories Ideal companies : Shoppers Stop, Lifestyle, Bata, Titan, Other QSR

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