Salesforce Marketing Cloud Engineer

4 days ago


Anywhere in IndiaMultiple Locations Cybyrotek Solutions Full time

Job Title: Salesforce Marketing Cloud

Location: Remote

Experience: 6+ Years

Notice Period: Immediate to 15 Days

Job Description :

Mandatory Skills : Data Cloud :

- Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies

- Identify data points required to enable use cases

Analyze data for usability in CDP

- Identify data cleansing requirements

Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)

- Map data fields to CDP data fields

- Identify the need to custom CDP objects

- Determine the relationship between CDP data objects

- Identify the appropriate primary and secondary keys for each object

- Determine the specific unification algorithms required for the data of a given client

- Design test data to test the data model and unification algorithms

Execute complex system tests

- Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.

- Collaborate with cross functional teams in creating full landing page templates.

- Monitor and maintain existing interaction studio templates and campaigns.

- Set timelines of deliverables and expectations with all parties involved in a timely manner.

- Make content updates in website which are requested via email/ ticketing system

- Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.

- Strong problem solving and troubleshooting skills with the ability to make good judgment

Qualifications :

- 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.

- Minimum 1-year implementation experience for one or more Customer Data Platforms

- Minimum 2-year hands on SQL experience

Bachelor's degree or equivalent :

- 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure

- Experience managing large-scale full-life cycle implementation of personalization solution

- Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids.

- Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams

(ref:hirist.tech)

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