Digital Marketing Executive
3 weeks ago
Job Description:
Primary:
1. Co-ordinating with agency teams mainly for management of paid media campaigns, website performance, email marketing and all the key areas involved such as Google campaigns, paid social campaigns, SEO, tech development and analytics.
2. Co-ordinating with internal teams involved in customer service, customer database and lead management.
3. Monitoring and ensuring smooth workflow and delivery of all jobs and tasks, internal as well
4. as external, on a day to day basis as per planned schedule.
5. Actively contributing to the functioning and productivity of external agencies' work to help ensure continuous optimization of spends
6. In addition to this, will support the Brand Manager on co-ordination for creative and content, PR content and activities and BTL/ Events agencies etc. as required.
7. Helping ensure all marketing and communication requirements are delivered in a timely manner and with strict adherence to brand guidelines and standards.
8. Manage the brand's online presence across all digital platforms, managing and monitoring community and conversations, under the supervision of the Brand Manager.
9. Maintaining MIS including daily task lists, leads tracker / leads data management, job status reports, MOMs, Brand & Competition tracker.
Secondary:
1. Working with all internal stakeholders, including Customer Care, Sales and Business Development
2. Stay updated on latest developments, trends, platform updates.
3. Track category and competition on a regular basis.
4. Supporting the development and planning and executing the implementation of brand marketing and communication strategies, plans, programs and calendars.
The ideal candidate should have:
A MBA degree preferably or at least a Bachelor's Degree
3 - 4years' experience either on the brand side or agency side or a combination of both.
Extensive experience in working with or at agencies as part of digital marketing, digital
Hands-on delivery experience and achieving deadlines and targets.
Digital native, with strong grasp of digital marketing management, working on multi-channel campaigns, ideally with experience on brands that include big/ well-known names.
Excellent command of English written and spoken with good presentation skills
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