Meta Ads Specialist

1 week ago

New Delhi, India Stiga Full time

Note: Only candidates who fill out the form at the bottom will be considered.About the Role:We’re hiring a full-time Meta Ads Specialist with deep experience in scaling lead-gen and D2C performance campaigns.This role needs someone who understands how to structure funnels, optimise with precision, and consistently produce or brief high-converting creatives.If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you.Key Responsibilities:Campaign Strategy & ExecutionPlan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives.Structure TOF/MOF/BOF funnels aligned with brand goals (education, wellness, D2C, service businesses).Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts.Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing).Performance OptimisationOptimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics.Run A/B tests on hooks, formats, placements, landing pages, and CTWA flows.Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing.Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs.Creatives & MessagingWork closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels).Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends.Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts.Ensure creatives match brand tone (education, D2C apparel, wellness, services).Tracking & AttributionSet up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways.Implement event deduplication, custom conversions, and advanced matching.Track performance using GA4, UTMs, and Sheets dashboards.Analysis & ReportingMonitor daily performance, identify patterns, and proactively fix issues.Build weekly/monthly reports with insights, not just numbers.Suggest funnel or offer improvements based on data.Requirements2–3 years hands-on Meta Ads experience with proven results in D2C or lead-gen.Strong command over: Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentationSolid understanding of performance metrics: CPL, CPA, ROAS, CTR, CVR, AOV.Ability to write or brief strong ad copy and creative concepts.Experience with landing page CRO is a bonus.Comfortable working across multiple brands (education, D2C, wellness, consulting).Analytical mindset with high attention to detail.Education: Bachelor’s degree in Marketing, Business, Economics, or similar.Good to Have: Experience with D2C brands, Education institutes, or performance-driven agencies.Compensation₹40,000-₹50,000 per month, based on experience and assessment.Form:

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