Group Head-Copy

5 months ago

Delhi, India Grapes Worldwide Full time

About Us


Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.


Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do Agile minds are at our core with a continuous endeavour to invest in talent.


The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.


Roles and Responsibilities:

  • Brainstorm, craft stories and build brand awareness through campaign level thinking and execution whether through digital ads/videos, email, landing pages or Social
  • Leverage creative storytelling and an engaging copywriting style to push brand awareness to a new level
  • From headlines to scripts, long copy to site copy, the right person for this role can write across products, campaigns, and channels (sites, banners, notifications, e-mails, social, videos etc.) delivering work that breaks through
  • Envision and create the tone and personality of a brand/campaign
  • Strategize and create tactical and topical campaigns around key business initiatives
  • Lead, mentor, and inspire the creative team, coordinators, and other relevant staff.
  • Delegate tasks and oversee project timelines to ensure timely completion of all creative elements.
  • Conduct regular team meetings to review progress, provide feedback, and ensure alignment with project goals.
  • Deliver creative outputs basis the brief, and drive them from ideation to execution
  • Connect and collaborate with an ecosystem of stakeholders, and ensure timely delivery of creative outputs
  • Ideating copy and content for communication pieces across different digital platforms
  • Liaise with Designers to enrich the copy with visual aids, like images and charts
  • Maintain a consistent and engaging tone of voice for the brand across platforms
  • Drive and boost the creative quotient in brand creatives
  • Scale the creative outputs for the digital as well offline campaigns.


Requirements:

  • Has proven skills in the areas of copywriting, storytelling with 6+ years of experience
  • Is detail-oriented with a good eye for overall output
  • Is a fresh thinker who embraces challenges and new methods of thinking
  • Is self-motivated with a positive attitude and strong communications skills
  • Should be from an agency background.

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